The Communications Group: Campaign for Healthier Babies

Campaign for Healthier Babies

This campaign has been in place since 1990 and continues to successfully encourage thousands of women to seek and receive prenatal care each year. The program receives over 2,000 calls per month and nearly 2.5 million people see or hear the message every 90 days. The Campaign for Healthier Babies is currently being conducted as two separate campaigns in Arkansas and Tennessee.

Results:

Television and radio spots seen or heard by nearly 2.5 million people every 90 days (verified by Nielsen and Arbitron ratings)
Television spots run in prime time slots
Radio spots run in prime time slots
14 healthcare sponsors see or hear their name on television and radio hundreds of times every 90 days
Generates 3,000 calls a month to toll-free hotline
30,000 Happy Birthday Baby Books mailed each year to callers who request it and qualify
The client's money was leveraged 2.75 to 1 using Funded Public Service™

Highlights:

Has provided no-cost CME (continuing medical education) credit and education programs for hundreds of healthcare providers at statewide "provider relations" events annually
Has provided nationally recognized prenatal care experts for as many as 10 small, rural hospitals that otherwise might not be able to afford the cost of bringing in the expert
Brings private healthcare providers (hospitals, clinics, primary care practitioners) and the public health sector to the table to strategically develop solutions together for this single issue

Sponsor Says

" ... the calls for the Happy Birthday Baby Book have sky-rocketed in our area, with the associated increase in early prenatal care. Another extremely important factor in the success of these programs has been their ability to negotiate schedules for the media campaign that leverages the dollars spent and maximizes the value of the media coverage."
- Healthcare System Executive in Arkansas

Bottom Line

Nearly 60 percent of all pregnant women in Arkansas receive the Happy Birthday Baby Book every year. The book is packed with prenatal care education & information.

I Want One!!

Got a cause or an issue that needs visibility? Need funding for a program? Want to make the phone ring? Want a health education and outreach program marketed in your state or county? Money-does your advertising agency help you get it? Or do they just spend it? We write successful grant applications for many healthcare clients in Arkansas. Let us do the same for you. From $20,000 to $200,000…Let us write a grant or proposal for your organization that will result in FUNDING. Call us at 1-501-376-8722 or send e-mail to info@comgroup.com.

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