Leigh is a Vice President in the firm and manages the agency's substantial media department. She has been with the agency since 1995. With over 20 years in media planning, her experience includes work with healthcare, tourism, manufacturing, hospitals, automotive, banking and fast food restaurants.
Leigh has been responsible for negotiating the schedules for Operation KidCare and Campaign for Healthier Babies that have resulted in almost $4 in total media value for every $1 spent.
Leigh's media background includes clients such as ARKids First, Baldor Electric Co., the Campaign for Healthier Babies, Operation KidCare, the Mental Health Awareness Campaign, Windsor Door, Department of Arkansas Heritage, State Farm Insurance, Little Caesars, McDonald's, Arkansas State Fair, First Commercial Bank, McFarland Eye Centers and Oaklawn Park Racetrack.
Leigh manages the agency's multi-million dollar media department and oversees buyers and planners to ensure that clients get the greatest efficiency and effectiveness for their media budget. Her department places media schedules and programs locally, regionally, nationally and in Canada.
She is an active volunteer in the community, helping to raise thousands of dollars for the public schools in Little Rock. She received her BA from the University of Arkansas at Little Rock, is a member of the Arkansas Advertising Federation and is currently serving on their board of directors.
Skills
- Demographic research
- Audience segmentation
- Audience research
- Consumer targeting
- Business-to-Business
- Media research
- Budget negotiations
- Media placement
- Discount negotiation
- Funded Public Service™
- Development of multi-media plans & schedules
- Leveraging media dollars to maximize client resources
- Post-buy analysis
The Communications Group
400 West Capitol, Suite 1391
Little Rock, Arkansas 72201
Voice 501-376-8722 · Fax 501-376-9405 FAX
Email info@comgroup.com
