Your Branded Life Introduction

The best vantage point for reading this blog is in the underlying messages that I hope to get across;

  • Real, genuine fulfilled life is lived from the inside out as opposed to allowing people and situations around us to dictate it.
  • An inside-out brand is a winner. The kind of winner that helps bring real fulfillment in life and along the way makes life a better place.

#1 Introduction

As an individual I hope you find meaningful self-exploration.

As a business professional, my hope is that this blog can provide useful insight  that can be used inside the corporate culture.

As a marketing practitioner by trade, I’ve had the opportunity to watch professionals from all walks of life struggle with how to develop their brand. Looking for the brand promise they can

During my professional journey, which now spans 40 years, I’ve come to realize that life is much the same way.make.  A promise that captures the core of their corporate soul. One they can live with and thrive under.

  • We’re each a branded package. Call it your reputation if you’d like. What we’re known for.
  • We’re each defined somewhat by genetics, somewhat by our situation in life, our family , our race, our culture our environment.
  • Often we’ve never stopped to determine who we are. What we want our brand promise to be.  We simply go through life.

I’ve also observed that, much like some corporations, we allow others to define who we are. Over time we may even become what “they” say we should be, rather than realizing our own uniqueness.  And in the process, we struggle by degree, often unconsciously to capture the message of the small, still voice that says; “This is who I really am and what I’m really supposed to be.”

What I share with you in this blog is designed to help each person who reads it stop, listen to that voice, and capture the message that is uniquely you.

This is not a self-help blog.

It is a self-discovery blog.

This is not a  blog of platitudes and shallow affirmations.

It is a blog of real-life observations and responses.

This is not a blog of theory.

It is a blog built on experiences both positive and negative.

And finally, very little of this is original thinking on my part. I’m basically a sponge who has had the privilege of absorbing insights and approaches from leaders in their fields.

So, this is really a “pass-it-along” blog.

They say that effective branding relies on communicating, one-on-one. One person at a time.

Let’s talk about you.

The 4 Components of Your Life Brand

A life brand is a composite of the people, beliefs, experiences and places that have most affected your life.

#5 4 Components of Your Life Brand

If you want to look into who you are, at your very core, try the following:

  • Identify 3 people who have had the most impact on your life and why.
  • Identify the 3 things in your life that you most passionately believe in and why.
  • Identify 3 defining experiences that have profoundly impacted your life for the good.
  • Identify a place or places that have most positively affected your life.

This is a good place to start looking at what your branded life looks like and why.

In future posts I’ll address each one and how it has resulted in my branded life.

The Answer to Building a Meaningful Personal Brand

As you build your personal brand keep these five principles in focus and your chances of success will increase.  Each of these is addressed more fully in other posts.

Five Principles for Building a Meaningful Life Brand

#20 The Answer to Building a Meaningful Personal Brand

  • Know what you believe in passionately and pursue it.
  • Know what your “unique abilities” are and concentrate on using them.
  • Understand value.  No one owes you anything.
  • Create value.  Make a contribution that is valuable to someone.
  • Seek wisdom.  A perspective that is built on sound information that is translated into knowledge and produces your desired results.

Food For Thought as You Build Your Life Brand

Ever felt like a round peg in a square hole? Borrowing from one of the great modern philosophers, Jimmy Buffett; “I feel like I did a belly buster high dive and missed the whole pool.” Preventing someone else from defining who you are or think you should be is one of the great things about developing a life brand. You can be you.

School For Animals

Once upon a time the animals decided they must do something heroic to meet the problems of a changing world so they organized a school.

They adopted a curriculum consisting of running, climbing, swimming and flying.

To make the school easier to administer they decided that all the animals would take the same subject.

The duck was excellent in flying, better in fact than his instructor and he made passing grades in swimming.  But the duck was very slow in running so he had to stay after school and drop flying to practice running.  By the end of the semester he’d lost so many feathers in his remedial climbing class that he almost failed flying.  And, his webbed feet were so worn from running that he was only average in swimming.  But average was acceptable to the school so nobody worried about it…except the duck.

The rabbit started at the top of his class in running, but had a nervous breakdown because of having to do so much makeup work in swimming.

The squirrel was excellent in climbing but became frustrated in flying class where her teacher made her start from the ground up instead of the treetop down as she was used to.  She developed leg cramps from over exertion in trying to develop sufficient take off speed and ultimately got a C in climbing and a C- in running.

The eagle was a constant disciplinary problem.  He beat everyone else to the top of the tree in climbing but his test score was disallowed because he didn’t follow the proper procedures.

At the end of the school year the cocker spaniel became the class valedictorian even though he had only 6 working brain cells and completely bombed flying.  He tried hard at everything and the teacher’s liked his attitude.

– George Reavis

What do your “grades” in life tell you about who you really are and how can you reflect that in your life brand?

For another perspective on being who you are check out this link to Jimmy Buffett’s song Oysters & Pearls

[spotify id="spotify:track:6EfcPwIFzqXOUoJU8AKGfo" width="300" height="380" /]

Your Personal Brand Can Be a Winning Brand

An Eight Point Strategy for Building a Winner’s Personal Brand

  1. Study and emulate past champions.
  2. Don’t let anything slow you down.  “Even good things become bad things when they keep us from the best things.”
  3. Don’t let anything trip you up.  Bad habits.  Even sins.
  4. Don’t let anything turn you aside.  Run YOUR race, not someone else’s.
  6. Always focus on the goal.  Don’t allow worries and problems to distract you from your focus.
  7. Run in God’s strength.  He is our endurance.
  8. Always look beyond the pain to the prize.

#8 Your Personal Brand Can Be a Winning Brand

A Winning Life Brand Should Include Joy

As Matthew 6:34 says; “Therefore do not worry about tomorrow, for tomorrow will worry about its own things.  Sufficient for the day is its own trouble.”  In another one of my posts I discuss being spiritually centered as a key to having and maintaining a strong personal brand.  In this post, in addition to that, I’m talking about people for whom every day, is a pain in the you know what drag.

You may be familiar with the idea of “role playing” and I don’t mean the virtual kind.  I’m referring to real life, where each of us has to play various roles.  Some, such as being a husband, wife, mother or father are hopefully good roles that along with challenges can bring true joy.  Others, like dedicating inordinate amounts of time to things that we’re not good at and don’t like not only suck the life out of you, but, also don’t reflect who you really are.  One is often a direct reflection of the other.

Have you ever spent countless hours doing something that is physically, mentally and emotionally exhausting, but, in the end, you had a sense of great accomplishment and joy?  That’s called “being in a groove.”  And, it typically means that you’ve been doing something that is a reflection of who you are and what you’re uniquely good at.  Two of the components of a winning personal brand.

Try this:

  • Write down 3 things that you find joy in doing.
  • Next, write down 3 things you do that you find tiring and frustrating.

Reality life requires that we role play in some areas that are simply necessary, but, not as rewarding.  However, make a concerted effort to shift some of your time commitments (as much as possible) to the things that bring joy to your life.  And do NOT let life’s urgencies keep you from “being in a groove” as much as possible.  If you do, your life brand will shine.

#6 A Winning Life Brand Should Include Joy