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Healthy Baby (formerly known as Campaign for Healthier Babies) is a prenatal health outreach program designed with the ultimate goal of reducing the percentage of babies born too soon and too small. Our charge with Healthy Baby is to educate multiple audiences in Arkansas and West Tennessee about the importance of early and continuous prenatal care. A successful and unique partnership between public and private healthcare providers has been created for dissemination of campaign materials and educational outreach. The campaign receives over 1,600 monthly requests from pregnant women for a Happy Birthday Baby Book — the campaign's incentive and educational piece. Over 356,000 Happy Birthday Baby Books have been sent to pregnant women since 1992. On average, over 75 percent of our target audience — women 18 to 49 years of age — see or hear Healthy Baby messages six times every 90 days. |
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