The Communications Group has established a unique niche in the market and the region with our Outreach and Education programs for government and nonprofit organizations. It is one of our recognized specialties.
Outreach and Education programs are simply not the same as traditional advertising. We know this from years of experience with public organizations and a great deal of evaluation, study and refinement of our techniques and approaches to Funded Public Service™ and Cause-Related Marketing. We work with public agencies, private sector businesses, state and county health departments, the Department of Human Services, Medicaid, advocacy groups and physicians.
From Managed Care to Medicare.
From Kid Care to Cardiac Care.
From Medicaid to Band-aids.
From Women's Health to Public Health.
From Outreach to Education.
Nobody does it better. Nobody.
Consider allowing someone to help you build your programs.
We're a specialized firm that consults with healthcare organizations - public and private - about the funding, development and implementation of comprehensive community health education and outreach programs. We call it:
"Cause Related Marketing"
1st : Funding. We research, develop, write and submit grants to obtain funding for your programs.
2nd : Development. We take your "great ideas" and turn them into "great PROGRAMS." For example:
Problem: A high infant mortality rate began to alarm state health officials.
Solution: We developed The Campaign for Healthier Babies to promote prenatal care.
Problem: States were given a mandate to bring their immunization rates in line with the Healthy People 2000 immunization objectives for children under two by the CDC (Centers for Disease Control and Prevention).
Solution: We built Operation KidCare, an immunization and well-child checkup education and outreach campaign.
Problem: The Federal Balanced Budget Act of 1997 requires states to implement CHIP programs (Children's Health Insurance Program) to provide medical coverage for a previously uninsured pediatric population.
Solution: The Arkansas Department of Human Services turned to our company to help develop the materials and market ARKids First Insurance Program.
Other solutions: Read about some of our other outreach and education programs here.
3rd : Implementation. Heard the news about public service campaigns?
TV stations don't run them anymore.
If they do, your spot ends up running on Sunday at 4 o'clock in the morning or during other times when your target audience is NOT watching TV. So what's the answer?
Our firm has developed a unique approach to promoting your cause. It's called
"Funded Public Service™"
And it works.
It gets your tv spots on the air during the 5, 6 and 10 o'clock news It gets your tv spots on during prime time, guaranteed. It can leverage your money as much as $6 for every $1 you invest
4th : Evaluation. Our firm does not develop programs without accountable outcome measures. It's that simple.
The Communications Group
400 West Capitol, Suite 1391
Little Rock, Arkansas 72201
Voice 501-376-8722 · Fax 501-376-9405 FAX
Email info@comgroup.com
