Planning for success means planning all the time. We strongly believe in planning. So much so, we don't have account execs or account reps. We have Account Planners.

We think you need someone who's thinking not only of marketing and advertising, but also the goals behind that marketing and advertising. Someone who can manage details and deadlines, and stays focused on the Big Picture and where you want to go.

We also believe if you don't have a written plan, you don't have a plan.

To that end we prefer not to create an ad, write a word of copy or buy one dollar of ad space without doing research and conducting a thorough strategic planning session with your key leadership first.

We have developed and refined a proprietary planning process called MPACT Planning™ that we have conducted for clients in a variety of industries. We call it our "roadmap." When completed, the process provides a written marketing plan that answers four key strategic questions: Where are we now? Where do we want to go? How do we get there? How will we know if we got there?

"Consider it done." "Taking care of business." "On the ball."

Clichés are easy to throw around--but they don't guarantee success. Our philosophy of service is simple enough that it doesn't have to depend on clichés:

• Do it right the first time.
• Do it on time.
• Do it within budget.

The Communications Group
400 West Capitol, Suite 1391
Little Rock, Arkansas 72201
Voice 501-376-8722 · Fax 501-376-9405 FAX
Email info@comgroup.com