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Dan Cowling III, MA
Agency President and Principal

Since the agency’s founding in 1987, Dan has been a key leader in the success and development of the firm. He has over 30 years of agency marketing and management planning experience with some of the largest agencies in the nation. His account development background includes: healthcare, coalition-building, tourism, convention, resort, fast food, professional, entertainment, industrial, political and outreach and education accounts at the national, regional and local level.

Dan developed, honed and trademarked a strategic planning approach called MPACT Planning™. He has facilitated these half-day to day-long planning sessions for regional and national clients. His strategic vision and talent for staying focused on the “big picture” and client futures are a driving force for the agency. He has also developed innovative strategies for structuring outreach and community service programs that we refer to as The Strategic Edge™. Our trademarked media approach to these programs, MediaMAX™, maximizes every client dollar.

Dan graduated from the University of Arkansas at Fayetteville with a bachelor’s and master’s degree in communications. In 2002, Dan was inducted into the U of A Fulbright College of Arts and Sciences Distinguished Alumni Academy. (See www.uark.edu for more information.) Dan has also been appointed adjunct professor with the University of Arkansas’s Fulbright College, Department of Communication.

In addition to his duties at the agency, he serves the community in many ways, including serving on the board of directors of several community organizations. Dan is also a member of the prestigious Presidents Council of the National Advertising Agency Association,
Second Wind.


Skills
Agency leadership & management
Account oversight & management
Marketing plans
Relationship development
MediaMAX™
The Strategic Edge™
Integrated Marketing Communications (IMC)
programs
Sponsor relations
Market research
Benefit testing
Client relations
MPACT Planning™ (Strategic planning)
Public speaking
Coalition building
College faculty