Every good cook will tell you that to create food people love to eat begins with a great recipe. The same is true for the development and production of effective creative. Our creative recipe begins with a big handful of Information…what are we trying to say…who are we speaking to…how is the best way to get their attention? After our heads are filled to the brim with all the information we can jam into them, we throw in a big cup of Imagination…heat and stir until the ingredients blend together. Then at just the right moment, we add a concentrated spoonful of Inspiration. Throw it all into the oven and bake for the right amount of time and voila…you have a creative product that’s effective, efficient and pretty darned tasty!
Archives for September 2014
Local television remains the top news source for Arkansans. According to Pew Research Center, almost three out of four adults (71%) watch local television news compared with 6% viewing network newscasts and 38% cable news over the course of a month (Nielsen data from February 2013).
Television in general still dominates ad spending overall at over 40%. Our Professional and Retail Group sifts through the programming and the numbers to devise the most effective media schedule for you.