We’re not talking about politics. We’re talking about the way your brain (and your customer’s) is wired. It makes all the difference in understanding how people see the world and your product or service.
Psychologists have determined that the brain is fundamentally divided into two sections; the left brain and the right brain. Although they interact, each functions very differently. Basically, the left brain provides the logic in life and the right brain the motivation. It takes specialized, non-traditional research approaches to identify the motivation, but when you do it, the results can be explosive.
Take this 30-second brain test and see which way you lean.