In 1972, when I first got into the marketing business, pundits declared network television dead. Too expensive. Too much wasted coverage. Losing viewership, etc. Over 40 years later, many of the pundits continue to push away from television in favor of going almost exclusively to digital. All you have to do to understand what a mistake that can be is look at the correlation between television advertising expenditures and political wins in the mid-term elections.
Any marketing strategy must carefully consider the facts of media coverage and realize that it includes digital as well as conventional media. In this case, the numbers speak for themselves in this article from the Washington Post.