Day two of video filming for the Arkansas Soybean Promotion Board – this time at the University of Arkansas Rice Research and Extension office in Stuttgart.
Archives for October 2015
We believe that storytelling is one of the most effective ways to share your brand. Our agency president talks in-depth about our approach to storytelling in his ReEnvision Your Story video. This style of communication is something our clients have grown to love about our firm and it’s why we were recently asked to speak at the 2015 Arkansas Hunger Summit. During that session, I gave my talk Storytelling: It’s Not Just for Bedtime Anymore.
In the session, I spoke with hunger advocates from across the state about strategies for sharing their organizations and brands. The talk provided a road map to telling the story of brands and organizations that serve Arkansans in many ways. We focused on tips for leaders within these organizations to get their entire teams on board to share their stories. One of the greatest impacts was slide six, noting that our approach starts with saying nothing at all.
If you’d like to know why it makes a difference when you begin with silence, shoot me an email and we’d be happy to share these tips with you as well. Until then, story on!
The Arkansas Chapter of the Public Relations Society of America recognizes exceptional public relations programs and the skills of the state’s practitioners, companies and organizations at the annual Prism Awards. Public relations campaigns and tactics for retailers, government agencies and nonprofits were recognized in 32 categories, ranging from Community Relations and Public Affairs to Multi-Media and Websites. Public relations professionals from the Fort Worth chapter of PRSA judged the entries.
The Communications Group is honored to receive Prism Awards in the following categories:
Website Design: The Communications Group
Creative Tactics: 2014 Baldor Publisher’s Tour
Multi-media: Arkansas Soybean Promotion Board Career Snapshots
Periodicals – Electronic: Arkansas Soybean Promotion Board Bean Brief