Little Rock marketing and PR firm, The Communications Group, has hired David Fahr of South Carolina to become the agency’s Industrial Business-to-Business (iB2B) Media Director.
ComGroup launched a national search in November as a result of growth in the company’s iB2B Group (industrial business-to-business). The agency’s industrial B2B marketing practice continued the growth trend with the January addition of another national industrial manufacturing client in the Mid-Atlantic. Fahr joins the agency with 20 years of experience focused on B2B customers, emphasizing industrial and manufacturing clients. Fahr concentrates on digital marketing, search engine marketing, media strategy, development, planning and buying.
Dan Cowling, ComGroup president and CEO said, “Our iB2B customers are addressing integration challenges every day with traditional media and digital marketing, making “tradigital” strategy more of a priority than at any other time in their history. We searched nationwide specifically for a media director with this unique blend of industrial skill, credentials and experience. We are extremely pleased that David has joined our staff.” Fahr hails from Greenville, South Carolina, where for 11 years he has been managing media-buying company, DF Advertising.
Fahr has 20 years of industrial media and marketing experience with clients including Kimberly-Clark, KCP , SAIA Freight, Suhner industrial abrasives; ScanSource industrial scanning and barcoding technology products, Thermaflex; Thrace LINQ, a global producer of woven and non-woven geo-synthetic fabrics for technical textile applications; and Hill-Rom, a medical technology supplier, in addition to a host of financial industry clients. Fahr will work primarily in the agency’s iB2B Group focusing on tradigital media strategy, planning and placement.
Fahr is a graduate of the University of South Carolina and holds a bachelor’s degree in Business Marketing. He holds certification in social media marketing and licensure from the Online Marketing Institute.
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About The Communications Group
The Communications Group is a marketing, advertising and public relations firm founded in 1987, headquartered in Little Rock, Arkansas, with clients throughout North America. Our ComGroup specialists provide strategically oriented, results-driven campaigns and communication solutions with a focus on innovation for our customers, a commitment to integrity and an ongoing investment in our people.