Posts by Communications Group

Ag | Research Video for Web Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Annually, the ASPB’s largest investment is in research projects in the state. Research investments by ASPB…

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Ag | Educational Video Series for Web Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state’s economy. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our firm’s work with the board includes conversations with many agriculture advocacy groups like the…

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B2B | Industry Pub Media Relations Case Study

Research: Baldor Electric Company (now ABB Motors and Generators), located in Fort Smith, Ark., designs, markets and manufactures industrial electric motors, drives, and mechanical power transmission products. These products are sold worldwide in more than 70 countries to an almost endless group of customers, ranging from end-users to original equipment manufacturers to consulting and specifying…

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G2C | Community Outreach Campaign Case Study

Diabetes Screening

Research: The United States’ Delta is one of the most impoverished regions in America. The Delta Regional Authority (DRA) is a federal agency dedicated to improving the economy of the region and represents the area’s eight states, including 240 counties and parishes. Realizing poor health played a major role in productivity, the DRA retained our firm…

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B2B | Trade Media Management Case Study

Research: Motion Industries is North America’s leader for MRO (maintenance, repair and operations) industrial replacement parts and services. Motion Industries has more than 550 locations throughout North America, stocking more than 7.1 million SKUs. Research on suppliers revealed that many of Motion’s suppliers had co-op advertising funds that were going unused. We were asked to…

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Ag | Social Media Campaign Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s Checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our specialists conducted primary research through evaluations and audits of the demographics of followers on each…

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Time Flies When You’re Eating Soybeans with Friends

When Meredith Scott joined our team in May, she didn’t think she had a background in agriculture and she definitely didn’t know soybeans turned brown when they were ready to harvest. Without hesitation, our new PR specialist immersed herself in everything soybeans and realized she wasn’t another statistic. Until around the time she became a…

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Without Further Ado, Margaret Sorrows

October 24 was a restless night. Tossing and turning, I begged my mind to stop, “tomorrow is an important day.” The anticipation only years in the making. Surrounded by friends and upperclassmen, we crowded around the dingy white wall holding up our futures. I was a 14-year-old freshman at Bryant High School when I tried…

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