20 years or so ago, every manufacturer dedicated marketing dollars to video production. B2B business were spending substantial chunks of their budgets for everything from product feature videos to training videos to corporate videos. Then with the advent of digital technology, the boxes and binders full of VCR tapes found a special, dark corner in the warehouse and it appeared to everyone that B2B videos were a thing of the past.
Fast forward 20 years and we see videos are coming back with a rage. New studies show B2B manufacturers of every type and size committing more and more of their budgets to product and services video production. And, there’s a very good reason why…your customers are big fans of videos. They love to see and hear stories you have to tell about your products, your company and the industries you serve.