Posts by Jenn Hipp

B2B | Toyota Forklifts ProMat Media Relations | Case Study

Fifty years ago, Toyota entered the North American forklift market. Toyota is the top selling forklift brand in the U.S., and the Toyota brand was named in the Forbes Top 10 Most Valuable Brands list. Toyota Forklifts leverages earned media coverage to maintain its position as an industry leader. In 2016, Toyota Material Handling U.S.A.…

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Broyles Award | Case Study

The Broyles Award was established in 1996 to recognize college football’s top assistant coach. Each year, five finalists are selected from approximately 1,500 assistant coaches representing the 129 Division One (D1) college football programs across the country. Since its inception, The Communications Group (ComGroup) has served as the public relations partner for the Broyles Award.…

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G2C | ARKids First Dental Outreach | Case Study

ARKids First is Arkansas’s version of the federal Children’s Health Insurance Program (CHIP). ARKids provides healthcare coverage for uninsured children under age 19 who do not qualify for Medicaid or benefits under the Affordable Care Act. ARKids First is administered by the Division of Medical Services of the Arkansas Department of Human Services (DHS). Studies…

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Video Marketing Online

The popularity and proliferation of mobile and web devices has led to a society that receives much of its information from video marketing online. Many businesses are wondering if this form of marketing is right for their business and if so, how to go about executing it. Thankfully, The Communications Group is here for all…

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Effective Video Ads

With the proliferation of social media and mobile devises, it is not surprising that video ads are the most effective forms of advertisements on the market. If your company is interested in harnessing the power of online and mobile video ads, contact The Communications Group – a full service agency that delivers data-driven integrated marketing…

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Get Started with Mobile Video Advertising

It has become well known across every industry that mobile video advertising is one of the top methods of advertising around. If your business is curious about entering the world of mobile advertising, contact The Communications Group for full service advertisement content creation, production and distribution. The immense popularity and frequent use of cellphones in…

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Video for Business

In recent years, video content has exploded with the rise of social media. Facebook, Instagram, Twitter and other major social media players have all integrated video feed into their platforms as the format grew in popularity. But sharing cat videos on a friend’s Facebook page isn’t the only way to utilize this highly effective and…

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Video SEO

Search Engine Optimization, or SEO, is the process of strategically posting content online in an effort to improve your website’s ability to rank higher on Google, YouTube or other popular search engines. Increasing your ranking puts your website closer to the top of search results, thereby increasing the chances of users finding and visiting your…

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