Posts by Jenn Hipp

ComGroup Challenge Met: Structured Remote Interviews (SRI)

CHALLENGE: A national organization’s planned education technology project was stalled in development because focus group testing with the target audience could not be completed. Focus group participants were scattered in locations across the country, making focus group research an inefficient use of the organization’s budget and time resources. CHALLENGE MET: ComGroup developed an SRI series…

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ComGroup PR Special Observances

There are so many strategies to earn awareness and coverage for your topic, organization or cause. One of those strategies that our PR team utilizes from time-to-time is the special observance. What’s a special observance? I’m glad you asked. Surely you’ve heard of National Margarita Day or National Chocolate Chip Cookie Day; you know those…

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Arkansas Soybean Month

Agriculture is a big deal, not only in Arkansas, but around the globe. More than all other crops combined, soybeans are Arkansas’s largest row crop. Each year, Arkansas soybeans bring billions to our state’s economy. This year, Governor Hutchinson declared November as Arkansas Soybean Month. ComGroup is proud to be a part of this effort…

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B2B | Toyota Forklifts ProMat Media Relations | Case Study

Fifty years ago, Toyota entered the North American forklift market. Toyota is the top selling forklift brand in the U.S., and the Toyota brand was named in the Forbes Top 10 Most Valuable Brands list. Toyota Forklifts leverages earned media coverage to maintain its position as an industry leader. In 2016, Toyota Material Handling U.S.A.…

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Broyles Award | Case Study

The Broyles Award was established in 1996 to recognize college football’s top assistant coach. Each year, five finalists are selected from approximately 1,500 assistant coaches representing the 129 Division One (D1) college football programs across the country. Since its inception, The Communications Group (ComGroup) has served as the public relations partner for the Broyles Award.…

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G2C | ARKids First Dental Outreach | Case Study

ARKids First is Arkansas’s version of the federal Children’s Health Insurance Program (CHIP). ARKids provides healthcare coverage for uninsured children under age 19 who do not qualify for Medicaid or benefits under the Affordable Care Act. ARKids First is administered by the Division of Medical Services of the Arkansas Department of Human Services (DHS). Studies…

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Video Marketing Online

The popularity and proliferation of mobile and web devices has led to a society that receives much of its information from video marketing online. Many businesses are wondering if this form of marketing is right for their business and if so, how to go about executing it. Thankfully, The Communications Group is here for all…

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Effective Video Ads

With the proliferation of social media and mobile devises, it is not surprising that video ads are the most effective forms of advertisements on the market. If your company is interested in harnessing the power of online and mobile video ads, contact The Communications Group – a full service agency that delivers data-driven integrated marketing…

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