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B2B Marketing & Public Relations

Baldor Electric Company wanted to make a special effort to reach consulting and specifying engineers that specifically dealt with projects that required above NEMA class industrial electric motors and drives in their specifications. Knowing that engineers demanded peer-to-peer advice and solutions to the issues they were facing, ComGroup developed a program to address the consulting and specifying engineer audience whether they were existing Baldor customers or not.

ComGroup created a program that was unlike any other in the manufacturing industry. We named the program ProSpec. We worked with Baldor to establish the workings of the program in a simple, but effective manner. We developed a landing page that allowed any engineer to pose a motor or drive problem/question or issue they were having with a project free of charge. Baldor assigned two in-house engineers to monitor the page and provide a guaranteed response within 24 hours. We promoted the service through trade publications and direct mail. Within a matter of a few weeks, the program was so successful Baldor assigned two more engineers to assist with providing peer-to-peer advice.

Powerful industrial marketing requires a solid plan and the discipline to follow the plan. ProSpec is just one example of our ability to assist manufacturers in building solid strategic programs that are effective and yield solid results.

We opened our doors by serving a business-to-business customer in the manufacturing industry. Now more than 30 years later, we continue to work with that original customer along with a number of international and national B2B manufacturers, distributors and engineers. Our team speaks the language of trade journalists, and we know that a retail marketing approach might not be effective within the horizontal and vertical markets of industrial products and technology services. Check out our case studies to find proven results from projects that will help you make an informed decision when choosing your next communications partner. And let us know how we can power insight for your company.

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Read More in Our Case Studies

Right Brain Marketing

For more than 30 years our company has utilized right brain marketing research to help our manufacturing clients, as well as our company, learn the key factors needed to implement successful marketing programs, revealing the critical buying motivators which drive purchasing decisions that go far beyond traditional research. Typically, standard consumer research is conducted to…

B2B | Toyota Forklifts ProMat Media Relations | Case Study

Fifty years ago, Toyota entered the North American forklift market. Toyota is the top selling forklift brand in the U.S., and the Toyota brand was named in the Forbes Top 10 Most Valuable Brands list. Toyota Forklifts leverages earned media coverage to maintain its position as an industry leader. In 2016, Toyota Material Handling U.S.A.…

B2B | Trade Industry Media Relations Case Study

Research: Nearly 50 years ago, Toyota entered the North American forklift market and is the top-selling forklift brand in the U.S. Toyota, noted by Forbes as one of the top 10 brands in the world, leverages earned media coverage to maintain its position. In 2016, Toyota Material Handling U.S.A. (TMHU) hired our firm to support…

B2B | Industry Pub Media Relations Case Study

Research: Baldor Electric Company (now ABB Motors and Generators), located in Fort Smith, Ark., designs, markets and manufactures industrial electric motors, drives, and mechanical power transmission products. These products are sold worldwide in more than 70 countries to an almost endless group of customers, ranging from end-users to original equipment manufacturers to consulting and specifying…

B2B | Trade Media Management Case Study

Research: Motion Industries is North America’s leader for MRO (maintenance, repair and operations) industrial replacement parts and services. Motion Industries has more than 550 locations throughout North America, stocking more than 7.1 million SKUs. Research on suppliers revealed that many of Motion’s suppliers had co-op advertising funds that were going unused. We were asked to…

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