B2B Marketing & Public Relations
A recent merger and acquisition meant a name change for the North American manufacturer and market leader of industrial electric motors and mechanical power transmission products. How would that name change affect customer preference and buying behavior? What was the brand awareness benchmark against which customer preference would be measured?
ComGroup designed a nationwide survey with credentialed professionals – mechanical, electrical and specifying engineers, plant managers and MRO professionals – who are busy and often hard to reach. We designed an online survey with a $40 incentive and used a qualified, opt-in email list to target the audience. We had scheduled two weeks to fill the sample minimum, but reached the minimum and completed the survey in four days.
Powerful industrial marketing requires good data. ComGroup specializes in building research that yields insightful data to drive industrial marketing strategy.
We opened our doors by serving a business-to-business customer in the manufacturing industry. Now more than 30 years later, we continue to work with that original customer along with a number of international and national B2B manufacturers, distributors and engineers. Our team speaks the language of trade journalists, and we know that a retail marketing approach might not be effective within the horizontal and vertical markets of industrial products and technology services. Check out our case studies to find proven results from projects that will help you make an informed decision when choosing your next communications partner. And let us know how we can power insight for your company.
Work & Experience
Brands We Have Represented
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For more than 30 years our company has utilized right brain marketing research to help our manufacturing clients, as well as our company, learn the key factors needed to implement successful marketing programs, revealing the critical buying motivators which drive purchasing decisions that go far beyond traditional research. Typically, standard consumer research is conducted to…
Fifty years ago, Toyota entered the North American forklift market. Toyota is the top selling forklift brand in the U.S., and the Toyota brand was named in the Forbes Top 10 Most Valuable Brands list. Toyota Forklifts leverages earned media coverage to maintain its position as an industry leader. In 2016, Toyota Material Handling U.S.A.…
Research: Nearly 50 years ago, Toyota entered the North American forklift market and is the top-selling forklift brand in the U.S. Toyota, noted by Forbes as one of the top 10 brands in the world, leverages earned media coverage to maintain its position. In 2016, Toyota Material Handling U.S.A. (TMHU) hired our firm to support…
Research: Baldor Electric Company (now ABB Motors and Generators), located in Fort Smith, Ark., designs, markets and manufactures industrial electric motors, drives, and mechanical power transmission products. These products are sold worldwide in more than 70 countries to an almost endless group of customers, ranging from end-users to original equipment manufacturers to consulting and specifying…
Research: Motion Industries is North America’s leader for MRO (maintenance, repair and operations) industrial replacement parts and services. Motion Industries has more than 550 locations throughout North America, stocking more than 7.1 million SKUs. Research on suppliers revealed that many of Motion’s suppliers had co-op advertising funds that were going unused. We were asked to…