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B2B Marketing & Public Relations

CHALLENGE
With more than 30 years of extensive experience developing innovative marketing and public relations programs for some of North America’s leading industrial manufacturers, we have seen many changes in the way products are made and how companies operate. Recently, we have seen a tidal shift like none other before…the birth of the 4th Industrial Revolution powered by new technology and thinking…specifically the Industrial Internet of Things (IIOT) alongside Artificial Intelligence (AI). One of our customers challenged us to help them communicate to their customers that not only were they in tune with the 4th Industrial Revolution, but were embracing those new technologies to improve their ability to better serve their customers.

CHALLENGE MET
ComGroup collaborated with two of North America’s most influential industrial media outlets to develop a series of Thought Leadership articles written from our customers’ perspective. We assisted in writing a series of four articles, each bylined by their Senior VP of Marketing, addressing specific elements of The Revolution and its impact on industry.

POWERFUL INSIGHTS
This campaign placed our customer front and center as the first in their industry sector to communicate the impact The Revolution would have today and the near future. Over a three-month period, the total print and digital versions of the articles equaled over 270,000 impressions.

We opened our doors by serving a business-to-business customer in the manufacturing industry. Now more than 30 years later, we continue to work with that original customer along with a number of international and national B2B manufacturers, distributors and engineers. Our team speaks the language of trade journalists, and we know that a retail marketing approach might not be effective within the horizontal and vertical markets of industrial products and technology services. Check out our case studies to find proven results from projects that will help you make an informed decision when choosing your next communications partner. And let us know how we can power insight for your company.

Work & Experience

Creative Samples

Thought Leadership

Brands We Have Represented

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Read More in Our Case Studies

Right Brain Marketing

For more than 30 years our company has utilized right brain marketing research to help our manufacturing clients, as well as our company, learn the key factors needed to implement successful marketing programs, revealing the critical buying motivators which drive purchasing decisions that go far beyond traditional research. Typically, standard consumer research is conducted to…

B2B | Toyota Forklifts ProMat Media Relations | Case Study

Fifty years ago, Toyota entered the North American forklift market. Toyota is the top selling forklift brand in the U.S., and the Toyota brand was named in the Forbes Top 10 Most Valuable Brands list. Toyota Forklifts leverages earned media coverage to maintain its position as an industry leader. In 2016, Toyota Material Handling U.S.A.…

B2B | Trade Industry Media Relations Case Study

Research: Nearly 50 years ago, Toyota entered the North American forklift market and is the top-selling forklift brand in the U.S. Toyota, noted by Forbes as one of the top 10 brands in the world, leverages earned media coverage to maintain its position. In 2016, Toyota Material Handling U.S.A. (TMHU) hired our firm to support…

B2B | Industry Pub Media Relations Case Study

Research: Baldor Electric Company (now ABB Motors and Generators), located in Fort Smith, Ark., designs, markets and manufactures industrial electric motors, drives, and mechanical power transmission products. These products are sold worldwide in more than 70 countries to an almost endless group of customers, ranging from end-users to original equipment manufacturers to consulting and specifying…

B2B | Trade Media Management Case Study

Research: Motion Industries is North America’s leader for MRO (maintenance, repair and operations) industrial replacement parts and services. Motion Industries has more than 550 locations throughout North America, stocking more than 7.1 million SKUs. Research on suppliers revealed that many of Motion’s suppliers had co-op advertising funds that were going unused. We were asked to…

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