Case Studies - Ag

Ag | Event PR Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state’s economy. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our firm developed the idea of Arkansas Soybean Month (ASM), which is celebrated annually in…

Ag | Research Video for Web Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Annually, the ASPB’s largest investment is in research projects in the state. Research investments by ASPB…

Ag | Educational Video Series for Web Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state’s economy. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our firm’s work with the board includes conversations with many agriculture advocacy groups like the…

Ag | Social Media Campaign Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s Checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our specialists conducted primary research through evaluations and audits of the demographics of followers on each…