Ag Marketing & Public Relations

Our agency founder and president is proud of the fact that his first client was an international pioneer in developing soybean seed located in Stuttgart, Arkansas. Move forward to present day, we’re just a few miles up the road from the rice capital of the world. We proudly call Arkansas home. A home that boasts the agriculture industry as our top economic contributor. We have a team of agriculture experts that communicate and advocate daily for one of America’s most important industries. We develop marketing strategies and put public relations plans into motion for commodity boards, university agriculture departments and even farm startups. The experience of our agriculture marketing team is diverse. From animating irrigation processes to event planning and trade show management, see how our team delivers marketing and public relations results for ag clients across the nation.

Services Offered:

Branding
Public Relations
Marketing
Research
Strategic Planning
Creative Design
Advertising
Message Development
Social & Content Marketing
Website Development
Staff Development Training & Workshops

Case Studies | Ag Marketing & Public Relations

Arkansas Soybean Month

Agriculture is a big deal, not only in Arkansas, but around the globe. More than all other crops combined, soybeans are Arkansas’s largest row crop. Each year, Arkansas soybeans bring billions to our state’s economy. This year, Governor Hutchinson declared November as Arkansas Soybean Month. ComGroup is proud to be a part of this effort…

Ag | Field to Film: Featured Research Series | Case Study

The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s Checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education.  Annually, the ASPB’s largest investment is in research projects in the state. Research investments by ASPB…

Ag | Field to Film: Career Snapshot Series | Case Study

The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s Checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our firm’s work with the board includes conversations with many agriculture advocacy groups like the FFA and…

Ag | Arkansas Soybean Industry Documentary Case Study

The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s Checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education.  In 2016, ComGroup conducted a content audit of commodity boards across the state. Our team discovered…

Ag | Event PR Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state’s economy. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our firm developed the idea of Arkansas Soybean Month (ASM), which is celebrated annually in…

Ag | Research Video for Web Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Annually, the ASPB’s largest investment is in research projects in the state. Research investments by ASPB…

Ag | Educational Video Series for Web Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state’s economy. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our firm’s work with the board includes conversations with many agriculture advocacy groups like the…

Ag | Social Media Campaign Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s Checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our specialists conducted primary research through evaluations and audits of the demographics of followers on each…