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G2C Outreach & Education Marketing & Public Relations

Our firm introduced outreach and education to Arkansas in the early 1990’s with a project called Campaign for Healthier Babies, a prenatal campaign that has been recognized nationally for its quality and results. Since that time, the G2C (government to citizen) component of outreach programs has grown and become an integral part of the equation. We specialize in building public, private sector and government coalitions that include local, state and federal agencies, not for profits, private businesses, volunteer organizations and select media. The synergy of coalition building is a key factor in the success of the work we do. Since 1990, we have developed outreach and education programs for more than 40 initiatives. Our work includes state, regional and national programs.

Our process is based on a proven model that we have developed.

Reach - demographically and geographically your prioritized audiences
Teach - provide them with key information that research says will motivate behavioral change
Engage - one on one or in small groups at the local/community level through special events
Measure - monitor data-driven feedback
React - monitor results and modify tactics

Building G2C Outreach and Education Programs That Produce Results

From Dan Cowling G2C Marketing Expert

Work & Experience

Brands We Have Represented

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Read More in Our G2C Case Studies

Sharon Giovinazzo
Class of 2019

Name: Sharon Giovinazzo Hometown: Little Rock, AR Title/Position: President and CEO Briefly describe your role: As the CEO of a residential rehabilitation facility I have to be innovative and a visionary.  I am in charge of leveraging the power of relationships and networks across private, public and corporate sectors in order to improve the conditions for…

Amy Shores
Class of 2019

Name: Amy Shores                       Hometown: Conway, AR Title/Position: Director of Pastoral Care at Methodist Family Health Briefly describe your role: I provide pastoral care to the children, teens, and adults in our behavioral health facilities. I also try to provide support to staff and work on bringing volunteers in to help enhance spirituality throughout our organization.…

Jordan Burgess
Class of 2019

Name: Jordan Burgess Hometown: Fort Smith, AR Title/Position: Senior Health Care Policy Advisor & Department of Human Services Liaison in Governor Asa Hutchinson’s Office Briefly describe your role: As a health care policy advisor and DHS liaison for Governor Hutchinson, I focus on policy changes that could impact the health care of Arkansans. I work…

Melanie Berman
Class of 2019

Name: Melanie Berman Hometown: Little Rock Title/Position: Program Director, Arkansas Procurement Technical Assistance Center (PTAC) at the University of Arkansas System Division of Agriculture, Cooperative Extension Service Briefly describe your role: As Program Director of the Arkansas PTAC, I manage a team of professionals responsible for helping Arkansas small businesses understand how to sell to…

Randi Metcalf
Class of 2019

Name: Randi Metcalf Hometown: North Little Rock, AR. NLR is certainly not where I was born or spent my childhood years or even where I graduated high school but after moving to Park Hill in 2011, North Little Rock has been the city in which I’ve lived the longest and rooted myself the deepest. I’ve…

Bailey Faulkner
Class of 2019

Name: Bailey Faulkner Hometown: Little Rock Title/Position: Executive Director Briefly describe your role:  Leadership and management are two of the most important duties of what I have the privilege of doing. Ozark Mission Project has the best team of volunteers and staff that are committed to our mission of transforming lives and communities. At the…

Heather Larkin
Class of 2019

Name:  Heather Larkin Hometown: Charleston, AR Title/Position: President & CEO, Arkansas Community Foundation Briefly describe your role: I lead an extraordinary team in our work with communities and donors. Our team works to raise those precious and often limited charitable dollars to meet unlimited needs across the state. We pride ourselves on promoting smart giving…

Bethany Whitaker
Class of 2019

Name: Bethany Whitaker Hometown: Burlington, Vermont Title/Position: Principal/Transit Sector Co-Lead Briefly describe your role: I’m a consultant and specialize in public transportation. I work with clients and communities around the United States to plan, design and implement transit services. Most of my clients are transit agencies but I also work with State Departments of Transportation,…

Sgt. Amy Cooper
Class of 2019

Name: Sgt. Amy Cooper Hometown: Beebe, Arkansas Title/Position: Sergeant/Public Information Officer North Little Rock Police Department Briefly describe your role: As the Public Information Officer (PIO) for the North Little Rock Police Department I assist news media representatives in covering routine news stories and respond to inquiries. I provide assistance at the scene of major…

Carol Cassil, MPA, APR
Class of 2019

Name: Carol Cassil, MPA, APR Hometown: Little Rock (I have been a Bryant resident for 40+ years) Title/Position: Director of Communications, AFMC Breifly describe your role: I manage a team of professionals responsible for corporate marketing and internal/external communications. We develop public health and quality improvement educational and outreach campaigns. Our team is responsible for…

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