G2C Marketing & Public Relations

Our firm introduced outreach and education to Arkansas in the early 1990s with a project called the Happy Birthday Baby Book. Since then we have developed marketing and public relations for more than 40 government programs at the state, regional and national levels. Government-to-citizen communication isn’t the same as selling retail products to a certain demographic. Most often, G2C is about behavior change– asking constituents to consider a healthier lifestyle or consider preventive care to increase their quality of life. We call on education and outreach experience to market the messages that will produce results. Our process is based on a proven model that we have developed.

Reach - demographically and geographically your prioritized audiences
Teach - provide them with key information that research says will motivate behavioral change
Engage - one on one or in small groups at the local/community level through special events
Measure - monitor and change approach as needed based on data-driven feedback

Services Offered:

Branding
Public Relations
Marketing
Research
Strategic Planning
Creative Design
Advertising
Message Development
Social & Content Marketing
Website Development
Staff Development Training & Workshops

Case Studies - G2C Marketing & Public Relations

G2C | Better Beginnings Social Media | Case Study

Better Beginnings, a program of the Arkansas Department of Human Services (DHS) Division of Early Child Care and Early Childhood Education, connects Arkansas families with child care (“daycare”) and information that helps their children experience a safe, happy, healthy childhood from birth to age 5 (when children start kindergarten). The focus of Better Beginnings is…

G2C | Better Beginnings Communications Campaign | Case Study

Better Beginnings is a program of Arkansas Department of Human Services (DHS) that emphasizes the importance of early childhood education and high-quality child care. It is administered by the same state agency that inspects and licenses daycare facilities in Arkansas. Better Beginnings has two primary audiences: child care and early childhood education providers, and parents/caregivers…

G2C | Better Beginnings Buzz | Case Study

Launched in 2010, Better Beginnings is a program of the Arkansas Department of Human Services’ (DHS) Division of Early Child Care and Early Childhood Education (DCCECE). Better Beginnings provides Arkansas children with the best care and education as early as possible and connects Arkansas families with information and care that helps their children experience a…

G2C | Video for Online Case Study

Research: Better Beginnings, a program of the Arkansas Department of Human Services, connects Arkansas families with information and care that helps their children experience a safe, happy, healthy childhood. Better Beginnings is designed to improve the level of quality in childcare and early childhood education programs across the state. Our specialists conducted focus group research…

G2C | Social Media Management Case Study

Research: Better Beginnings, a program of the Arkansas Department of Human Services, connects Arkansas families with information and care that helps their children experience a safe, happy, healthy childhood. Better Beginnings is designed to improve the level of quality in childcare and early childhood education programs across the state. Our public relations specialists conducted primary…

G2C | Spanish Language Creative Case Study

Research: Better Beginnings, a program of the Arkansas Department of Human Services, connects Arkansas families with information and care that helps their children experience a safe, happy, healthy childhood. Better Beginnings is designed to improve the level of quality in childcare and early childhood education programs across the state. ComGroup specialists worked with Better Beginnings…

Diabetes Screening

G2C | Community Outreach Campaign Case Study

Research: The United States’ Delta is one of the most impoverished regions in America. The Delta Regional Authority (DRA) is a federal agency dedicated to improving the economy of the region and represents the area’s eight states, including 240 counties and parishes. Realizing poor health played a major role in productivity, the DRA retained our firm…