Case Studies

Ag | Social Media Campaign Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s Checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our specialists conducted primary research through evaluations and audits of the demographics of followers on each…

B2B | Trade Media Management Case Study

Research: Motion Industries is North America’s leader for MRO (maintenance, repair and operations) industrial replacement parts and services. Motion Industries has more than 550 locations throughout North America, stocking more than 7.1 million SKUs. Research on suppliers revealed that many of Motion’s suppliers had co-op advertising funds that were going unused. We were asked to…

Diabetes Screening

G2C | Community Outreach Campaign Case Study

Research: The United States’ Delta is one of the most impoverished regions in America. The Delta Regional Authority (DRA) is a federal agency dedicated to improving the economy of the region and represents the area’s eight states, including 240 counties and parishes. Realizing poor health played a major role in productivity, the DRA retained our firm…

B2B | Industry Pub Media Relations Case Study

Research: Baldor Electric Company (now ABB Motors and Generators), located in Fort Smith, Ark., designs, markets and manufactures industrial electric motors, drives, and mechanical power transmission products. These products are sold worldwide in more than 70 countries to an almost endless group of customers, ranging from end-users to original equipment manufacturers to consulting and specifying…

Ag | Educational Video Series for Web Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state’s economy. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our firm’s work with the board includes conversations with many agriculture advocacy groups like the…

Ag | Research Video for Web Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Annually, the ASPB’s largest investment is in research projects in the state. Research investments by ASPB…

B2B | Trade Industry Media Relations Case Study

Research: Nearly 50 years ago, Toyota entered the North American forklift market and is the top-selling forklift brand in the U.S. Toyota, noted by Forbes as one of the top 10 brands in the world, leverages earned media coverage to maintain its position. In 2016, Toyota Material Handling U.S.A. (TMHU) hired our firm to support…

G2C | Spanish Language Creative Case Study

Research: Better Beginnings, a program of the Arkansas Department of Human Services’ (DHS) Division of Early Child Care and Early Childhood Education, provides Arkansas children with the best care and education, as early as possible and connects Arkansas families with information and care that helps their children experience a safe, happy childhood. ComGroup specialists worked…

G2C | Social Media Management Case Study

Research: Better Beginnings, a program of the Arkansas Department of Human Services’ (DHS) Division of Early Child Care and Early Childhood Education, provides Arkansas children with the best care and education, as early as possible and connects Arkansas families with information and care that helps their children experience a safe, happy childhood. Our public relations…

G2C | Video for Online Case Study

Research: Better Beginnings, a program of the Arkansas Department of Human Services’ (DHS) Division of Early Child Care and Early Childhood Education, provides Arkansas children with the best care and education, as early as possible and connects Arkansas families with information and care that helps their children experience a safe, happy childhood. Our specialists conducted…