News

Celebrate Friday the 13th with Us

Did you know that we opened The Communications Group doors for the first time on Friday the 13th? We took the superstition a bit further because those doors were hinged on the 13th floor here in downtown Little Rock. Turns out, the number 13 has always been good for us, so we say Carpe Diem…

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Continuous Media Optimization℠ (CMO)

CMO℠ Continuously Media Optimization Communications Group Little Rock

WHAT IS CMO? Specific to digital advertising, we have developed a Continuous Media Optimization (CMO) analysis that ensures the utilized digital tactics are achieving maximum results. WHO NEEDS CMO? Every advertiser implementing digital marketing needs an optimized schedule. WHERE IS CMO USED? CMO is an integral part of any digital marketing plan.  Utilizing CMO allows…

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Global Entertainment Leader Selects Communications Group for Media Relations

Firm will provide public relations and media relations services for Feld Entertainment. The Communications Group announced today it has been named the PR firm in the state of Arkansas for Feld Entertainment (Feld), the global leader in live family entertainment. The firm, located in Downtown Little Rock, will manage public relations and media relations to…

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Marketing Optimization Meets Industry 4.0: Why the 4th Industrial Revolution Matters to Marketers

Marketing and PR solutions based on data.

Sustainability. Industrial internet of things. Automation. Artificial Intelligence. Machine learning…cycles come and go in the business world, but in terms of global scope and revolutionary effect, it’s not a stretch to say everyone in business is being affected by the 4th industrial revolution. At The Communications Group, we’re engaging with the sweeping changes in technology,…

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The Communications Group Expands Digital Team

The Communications Group, a full-service marketing, PR and advertising firm in Little Rock, announced the addition of Jenn Hipp as social media and digital marketing specialist. In this role, Hipp will be responsible for creating social media content, managing social and digital media campaigns, community management and providing analytics reports. “We are excited about expanding…

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ARKids First Dental Outreach Campaign Reaches 35,000 in 14 At-Risk Counties

As Arkansas children were returning to school this year, our specialists were working with Arkansas Department of Human Services (DHS) on a Dental Outreach Campaign. Through ARKids First, which provides health insurance to more than 320,000 Arkansas children from birth to their 19th birthday, children are able to receive regular vision and dental exams without a…

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Time Flies When You’re Eating Soybeans with Friends

When Meredith Scott joined our team in May, she didn’t think she had a background in agriculture and she definitely didn’t know soybeans turned brown when they were ready to harvest. Without hesitation, our new PR specialist immersed herself in everything soybeans and realized she wasn’t another statistic. Until around the time she became a…

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Without Further Ado, Margaret Sorrows

October 24 was a restless night. Tossing and turning, I begged my mind to stop, “tomorrow is an important day.” The anticipation only years in the making. Surrounded by friends and upperclassmen, we crowded around the dingy white wall holding up our futures. I was a 14-year-old freshman at Bryant High School when I tried…

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