The Arkansas Soybean Promotion Board invests checkoff dollars in education, research and promotion. We developed a series of television spots to tell the story of this $2 billion Arkansas industry. Most importantly, these spots demonstrate the importance that each Arkansan plays in this vital industry. Take a moment and watch our work below.
In a word, success is ultimately dependent on passion. Passion makes the world go ’round. Yours. Your employee’s. Your customer’s. A company’s ability to identify and capture their passion directly affects success.
Here are three simple steps that will help you identify and use passion in your company’s success. Make the process inclusive. Do it in a formal session. Include valued managers and employees for the best results.
Step 1: Write Down the Things Your Company Believes in Passionately.
You’ll be amazed and impressed at the feedback you get on this one question. Foster an open “peer” discussion with all of the participants input. The goal is to clearly define what you and others identify as the things you believe most passionately in.
Step 2: Write Down the Things Your Company is Especially Good At Doing
Be objective. The goal of this process is not to reinforce what we want to be good at. But, what we are actually good at. Again, work for consensus vs. unanimous agreement on this from all participants.
If you have surrounded yourself with capable people getting unanimous agreement may not be in the cards. Good thinkers think differently. That’s where consensus becomes important.
Step 3: Clearly Identify How the Priorities In Steps 1 & 2 Help Accomplish Your Business Goals.
Chances are some will and some won’t. At this point there are three questions to ask:
- What are the gaps?
- Which gaps do we want to “fix”?
- Which gaps are irrelevant and/or, based on predicted results not worth the effort and resources to address.
The line between B2B and B2C processes is quickly becoming less distinct and more blurred as marketing focusing on people has become more prominent in recent years.
Strategic marketing content is essential to attract and retain your audience and drive customer action. This approach includes: Documenting your strategy, staying Focused, using Social Media, Spending Money to make money, and Measuring your success.
You can read all about the narrowing of B2B and B2C strategies in this helpful article.
Christmas is all about stories. Childhood memories. Family gatherings. Watching your children and grandchildren grow up. And for more than 2,000 years, every generation has written their own book of stories. Amid all those pages, we can never forget how the greatest story began or how any times it’s been told.
As is our tradition for the past 27 years, we take this time to thank our clients, partners and friends for your loyalty and support. To aid those in need, we have made a donation in your honor to The Arkansas Foodbank Network. They take your small gift and help those less fortunate than us create their very own Christmas story.
11 “For there is born to you this day in the city of David, a Savior who is Christ the Lord. 12 And this will be the sign to you: You will find a Babe wrapped in swaddling cloths, lying in a manger.” 13 And suddenly there was with the angel a multitude of heavenly host praising God and saying:
14 “Glory to God in the highest. And on earth, peace, goodwill toward men!”
– Luke 2:11-14
Unfortunately, some of the major retail chains are shutting down stores and some are completely closing up shop. You can check it out on About Money to see the current list of closures for 2015.
The Communications Group wants you to survive and thrive in 2015. We have a long history of planning for professionals and retail marketers. We have the tools to help you identify your strategy, key performance indicators, implementation and evaluation to keep you on track for a successful 2015.
One of the greatest inventions on the planet for PR practitioners: Social Media. It’s what we call, in our business, an “owned channel.” Owned channel differs from paid channels and earned channels, because YOU create the content, you connect with the customer. And the best news of all…you’re not limited to just one owned channel. You can have 2 or 5 or 20, based on the profile of the customer your brand needs to engage.
If you’ve run through your list of editorial managers, news directors, assignment editors and producers with little luck getting your brand’s message out, check out this informative info from Mashable about consumer preferences and content marketing.
In 1972, when I first got into the marketing business, pundits declared network television dead. Too expensive. Too much wasted coverage. Losing viewership, etc. Over 40 years later, many of the pundits continue to push away from television in favor of going almost exclusively to digital. All you have to do to understand what a mistake that can be is look at the correlation between television advertising expenditures and political wins in the mid-term elections.
Any marketing strategy must carefully consider the facts of media coverage and realize that it includes digital as well as conventional media. In this case, the numbers speak for themselves in this article from the Washington Post.
We’re not talking about politics. We’re talking about the way your brain (and your customer’s) is wired. It makes all the difference in understanding how people see the world and your product or service.
Psychologists have determined that the brain is fundamentally divided into two sections; the left brain and the right brain. Although they interact, each functions very differently. Basically, the left brain provides the logic in life and the right brain the motivation. It takes specialized, non-traditional research approaches to identify the motivation, but when you do it, the results can be explosive.
Take this 30-second brain test and see which way you lean.
Every good cook will tell you that to create food people love to eat begins with a great recipe. The same is true for the development and production of effective creative. Our creative recipe begins with a big handful of Information…what are we trying to say…who are we speaking to…how is the best way to get their attention? After our heads are filled to the brim with all the information we can jam into them, we throw in a big cup of Imagination…heat and stir until the ingredients blend together. Then at just the right moment, we add a concentrated spoonful of Inspiration. Throw it all into the oven and bake for the right amount of time and voila…you have a creative product that’s effective, efficient and pretty darned tasty!