Behind the scenes at the video shoot: Officer Matthew Page of the Little Rock Police Department was one of 18 officers interviewed by The Communications Group for the new Behind the Badge public service campaign. We interviewed officers from three Pulaski County law enforcement agencies including the Little Rock Police Department, North Little Rock Police Department and the Pulaski County Sheriff’s Office. Those TV and radio spots started airing December 1. There’s a lot more to see about Behind the Badge at www.ARBehindtheBadge.com.
Day two of video filming for the Arkansas Soybean Promotion Board – this time at the University of Arkansas Rice Research and Extension office in Stuttgart.
We believe that storytelling is one of the most effective ways to share your brand. Our agency president talks in-depth about our approach to storytelling in his ReEnvision Your Story video. This style of communication is something our clients have grown to love about our firm and it’s why we were recently asked to speak at the 2015 Arkansas Hunger Summit. During that session, I gave my talk Storytelling: It’s Not Just for Bedtime Anymore.
In the session, I spoke with hunger advocates from across the state about strategies for sharing their organizations and brands. The talk provided a road map to telling the story of brands and organizations that serve Arkansans in many ways. We focused on tips for leaders within these organizations to get their entire teams on board to share their stories. One of the greatest impacts was slide six, noting that our approach starts with saying nothing at all.
If you’d like to know why it makes a difference when you begin with silence, shoot me an email and we’d be happy to share these tips with you as well. Until then, story on!
The film crew working hard behind the scenes.
One of our stars is our own Associate Creative Director Brent Miller’s daughter, who arrived in sparkly gold cowgirl boots.