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ComGroup Challenge Met: Structured Remote Interviews (SRI)

CHALLENGE: A national organization’s planned education technology project was stalled in development because focus group testing with the target audience could not be completed. Focus group participants were scattered in locations across the country, making focus group research an inefficient use of the organization’s budget and time resources. CHALLENGE MET: ComGroup developed an SRI series…

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ComGroup PR Special Observances

There are so many strategies to earn awareness and coverage for your topic, organization or cause. One of those strategies that our PR team utilizes from time-to-time is the special observance. What’s a special observance? I’m glad you asked. Surely you’ve heard of National Margarita Day or National Chocolate Chip Cookie Day; you know those…

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Video Marketing Online

The popularity and proliferation of mobile and web devices has led to a society that receives much of its information from video marketing online. Many businesses are wondering if this form of marketing is right for their business and if so, how to go about executing it. Thankfully, The Communications Group is here for all…

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Effective Video Ads

With the proliferation of social media and mobile devises, it is not surprising that video ads are the most effective forms of advertisements on the market. If your company is interested in harnessing the power of online and mobile video ads, contact The Communications Group – a full service agency that delivers data-driven integrated marketing…

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Get Started with Mobile Video Advertising

It has become well known across every industry that mobile video advertising is one of the top methods of advertising around. If your business is curious about entering the world of mobile advertising, contact The Communications Group for full service advertisement content creation, production and distribution. The immense popularity and frequent use of cellphones in…

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Video for Business

In recent years, video content has exploded with the rise of social media. Facebook, Instagram, Twitter and other major social media players have all integrated video feed into their platforms as the format grew in popularity. But sharing cat videos on a friend’s Facebook page isn’t the only way to utilize this highly effective and…

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Video SEO

Search Engine Optimization, or SEO, is the process of strategically posting content online in an effort to improve your website’s ability to rank higher on Google, YouTube or other popular search engines. Increasing your ranking puts your website closer to the top of search results, thereby increasing the chances of users finding and visiting your…

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Video Content

Video content is one of the most prevalent types of content on the internet today, and its popularity is projected to grow. The reason? It’s incredibly effective at providing succinct information that is entertaining to watch while simultaneously encouraging consumer engagement. Videos are by far the most preferred type of content when compared to text,…

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