Baldor Electric Company wanted to make a special effort to reach consulting and specifying engineers that specifically dealt with projects that required above NEMA class industrial electric motors and drives in their specifications. Knowing that engineers demanded peer-to-peer advice and solutions to the issues they were facing, ComGroup developed a program to address the consulting and specifying engineer audience whether they were existing Baldor customers or not.
ComGroup created a program that was unlike any other in the manufacturing industry. We named the program ProSpec. We worked with Baldor to establish the workings of the program in a simple, but effective manner. We developed a landing page that allowed any engineer to pose a motor or drive problem/question or issue they were having with a project free of charge. Baldor assigned two in-house engineers to monitor the page and provide a guaranteed response within 24 hours. We promoted the service through trade publications and direct mail. Within a matter of a few weeks, the program was so successful Baldor assigned two more engineers to assist with providing peer-to-peer advice.
Powerful industrial marketing requires a solid plan and the discipline to follow the plan. ProSpec is just one example of our ability to assist manufacturers in building solid strategic programs that are effective and yield solid results.
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