A recent merger and acquisition meant a name change for the North American manufacturer and market leader of industrial electric motors and mechanical power transmission products. How would that name change affect customer preference and buying behavior? What was the brand awareness benchmark against which customer preference would be measured?
ComGroup designed a nationwide survey with credentialed professionals – mechanical, electrical and specifying engineers, plant managers and MRO professionals – who are busy and often hard to reach. We designed an online survey with a $40 incentive and used a qualified, opt-in email list to target the audience. We had scheduled two weeks to fill the sample minimum, but reached the minimum and completed the survey in four days.
Powerful industrial marketing requires good data. ComGroup specializes in building research that yields insightful data to drive industrial marketing strategy. See more B2B marketing case studies here.
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