B2B client paid media strategy, developed by Communications Group, called for increased integration and exposure within the recommended media outlets. The client approved the integrated media strategy; however, an increase in paid media investment was not available.
CG developed a negotiation strategy that allowed for the recommended media plan to be purchased, with a decrease in overall paid media spend. In year 1, the ad savings percentage was 26%. In year 2, the CG negotiation strategy yielded an ad savings of 43%.
Powerful industrial marketing requires good data. ComGroup specializes in building research that yields insightful data to drive industrial marketing strategy. See more B2B marketing case studies here.
CHECK US OUT OR GIVE US A CHALLENGE.
If you have a challenge you'd like some new thinking on, put us to the test.
Fill out the form to get started.