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CHALLENGE
B2B client paid media strategy, developed by Communications Group, called for increased integration and exposure within the recommended media outlets. The client approved the integrated media strategy; however, an increase in paid media investment was not available.

CHALLENGE MET
ComGroup developed a negotiation strategy that allowed for the recommended media plan to be purchased, with a decrease in overall paid media spend. In year 1, the ad savings percentage was 26%. In year 2, the ComGroup negotiation strategy yielded an ad savings of 43%.

POWERFUL INSIGHTS
Powerful industrial marketing requires good data. ComGroup specializes in building research that yields insightful data to drive industrial marketing strategy. See more B2B marketing case studies here.

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