The Communications Group, a Little Rock, Arkansas-based marketing, advertising and public relations firm, added a new account to its client list. Central Arkansas Transit Authority (CAT), located in North Little Rock, selected The Communications Group during a competitive process to guide CAT’s communication and public relations planning.
CAT serves Little Rock, North Little Rock, Maumelle, Sherwood and other portions of Pulaski County with public transportation services including a fleet of 59 buses and 26 vans and replica vintage streetcars on the River Rail Line.
Dan Cowling, agency president, said, “The services provided by Central Arkansas Transit are one of the things that people always spotlight when they talk about downtown and urban development. CAT’s staff and board leaders have always had a vision for how to be a part of this economic growth and we are pleased to be a part of helping communicate that to the people of central Arkansas.” Cowling said this is the second time the agency has worked with CAT. The Communications Group provided creative material, custom music and an image campaign for CAT in the past.