The CFE Media: Marketing to Engineers™ seminar in Chicago features industry experts presenting tips for successful integrated marketing campaigns and the latest trends relevant to the engineering community. During the 2015 educational sessions, industry experts discussed strategies and tactics for marketing to engineers effectively.
- Tapping Into the Engineers Brain: All consumers make decisions based on their emotional needs. Whether it’s a new purse or highly engineered machine, process or service, people are motivated to buy a brand promise or product when both the left and right sides of their brain “agree” on the decision. Unfortunately, we have become very skilled at meeting the needs required by the logic-based left side of our brains, but have ignored it’s very powerful emotion-based partner.
Interested in having Dane speak at your upcoming industrial manufacturing seminar or event? Contact him now.