Birmingham Industrial Parts Distributor Retains Communications Group for Industrial Marketing

Motion Industries logo

The Communications Group announced today that it has been retained by Motion Industries, of Birmingham, Alabama, to produce and manage the company’s corporate marketing and supplier cooperative advertising.

Motion Industries was founded in 1946 and in 1976 became a subsidiary of Genuine Parts Company (GPC). Today the distribution company has 550 locations with annual sales of $4.6 billion and is one of North America’s leading distributors of industrial maintenance, repair and operation (MRO) replacement parts.

Randy Breaux, senior vice president of marketing, distribution, purchasing, operations support & strategic planning for Motion Industries, said the decision to retain ComGroup was based on the agency’s commitment to the industrial sector and expertise based on previous work the agency had done for Motion Industries. “They presented concepts several months ago for a corporate branding campaign that told us they knew our company, our customers and our market. We are pleased to continue Motion Industries’ growth with ComGroup as our marketing partner,” he said.

Agency President Dan Cowling said, “Motion Industries is one of the companies that literally keeps industry moving. They have over 150,000 customers in North America and have a $700 million inventory with 7 million unique maintenance, repair and operational parts. They have a phenomenal organization model.”

ComGroup’s B2B Group, led by Industrial Specialist and agency partner Dane Cowling, (brother of agency president, Dan) leads the industrial marketing work for Motion Industries. “We have worked with Motion Industries over the years, and I can tell you that their customer-first culture is what makes them so successful. We are proud to be a partner of their first-class marketing team,” said Cowling. ComGroup’s B2B (industrial business-to-business) Group has 29 years of industrial manufacturing specialization and long-standing relationships with the industrial trade media, both of which Cowling says provides an advantage for their B2B customers.