Communications Group Adds Industrial B2B Media Director

Little Rock marketing and PR firm, The Communications Group, has hired David Fahr of South Carolina to become the agency’s Industrial Business-to-Business Media Director.

ComGroup launched a national search in November as a result of growth in the company’s B2B Group. The agency’s industrial B2B marketing practice continued the growth trend with the January addition of another national industrial manufacturing client in the Mid-Atlantic. Fahr joins the agency with 20 years of experience focused on B2B customers, emphasizing industrial and manufacturing clients. Fahr concentrates on digital marketing, search engine marketing, media strategy, development, planning and buying.

Dan Cowling, ComGroup president and CEO said, “Our B2B customers are addressing integration challenges every day with traditional media and digital marketing, making “tradigital” strategy more of a priority than at any other time in their history. We searched nationwide specifically for a media director with this unique blend of industrial skill, credentials and experience. We are extremely pleased that David has joined our staff.” Fahr hails from Greenville, South Carolina, where for 11 years he has been managing media-buying company, DF Advertising.

Fahr has 20 years of industrial media and marketing experience with clients including Kimberly-Clark, KCP , SAIA Freight, Suhner industrial abrasives; ScanSource industrial scanning and barcoding technology products, Thermaflex; Thrace LINQ, a global producer of woven and non-woven geo-synthetic fabrics for technical textile applications; and Hill-Rom, a medical technology supplier, in addition to a host of financial industry clients. Fahr will work primarily in the agency’s B2B Group focusing on tradigital media strategy, planning and placement.

Fahr is a graduate of the University of South Carolina and holds a bachelor’s degree in Business Marketing. He holds certification in social media marketing and licensure from the Online Marketing Institute.