If you manage a Facebook page, you’ve noticed a decline in your reach over the past few weeks. We can explain that change in one word — ads.
Ads mean revenue, so Facebook wants to encourage you to buy them. What better way to encourage ad sales than to throttle your content reach and offer the chance to increase your reach if you pay money. It’s a great strategy for Facebook, but does it work for you?
You can spend $5 on a post you already plan to make – let’s say a photo of your receptionist blowing out her candles at the office birthday party – and increase your reach by 900%. And that 900% increase isn’t just anybody. The reach is targeted to your followers and friends of your followers.
So yes, Facebook isn’t allowing you to get the reach you’re used to for free, but you can still get results. You just have to put a little green behind your thoughts.