One of the greatest inventions on the planet for PR practitioners: Social Media. It’s what we call, in our business, an “owned channel.” Owned channel differs from paid channels and earned channels, because YOU create the content, you connect with the customer. And the best news of all…you’re not limited to just one owned channel. You can have 2 or 5 or 20, based on the profile of the customer your brand needs to engage.
If you’ve run through your list of editorial managers, news directors, assignment editors and producers with little luck getting your brand’s message out, check out this informative info from Mashable about consumer preferences and content marketing.