The Communications Group today announced that it has been named the PR agency of record for Toyota Material Handling, USA (TMHU), U.S. distributor of Toyota lift trucks and tow tractors. Toyota Material Handling, USA is headquartered in Columbus, Indiana. TMHU selected The Communications Group during a competitive process to choose a public relations agency of record.
“We chose The Communications Group after a national search and RFP process because they clearly shared our values and unique company culture and they had the most extensive manufacturing and industrial media relations experience,” said Steve Tadd, National Marketing Manager for TMHU. “We are happy to have them on our team.”
Agency President, Dan Cowling, said, “Toyota is one of the most recognizable brands in the world, known for their market-leading quality and safety ratings. We’re incredibly honored to be working with their marketing and PR team.” Cowling pointed to ComGroup’s 29 years of industrial manufacturing specialization in the agency as an advantage in the process, saying, “Our B2B specialists have graduated from motor school, logged hours at manufacturing boot camps and spent hundreds of hours on many plant floors, making Toyota a good match for us.”
TMHU is the marketing, sales and distribution arm of Toyota Industrial Equipment and is a subsidiary of Toyota Industries Corporation. With more than 65 dealers nationwide, Toyota Forklifts is the number one brand in the material handling industry since 2002. One in five forklifts sold in the U.S. is a Toyota.