President, CEOSpecialist: Dan is the agency’s president, thought leader and chief strategist. He specializes in training, personal development, marketing strategy and program concepts. If you need direction, strategic marketing planning and the Big Idea, Dan Cowling is the guy to have in the meeting.
Dan provides campaign and program strategy for the majority of the agency’s clients. One of his sought-after specialties is program design for campaigns that change behavior achieved through Outreach and Education. He provides MPACT Planning® and coalition building for agency clients.
Dan’s specialty is: Strategy. No one in the market has a better instinct for how to get from an objective to a successful finish than Dan. Dan built a successful marketing business because he has more experience than any other agency president in the market with outreach and education strategy, research, implementation and programming. Dan pioneered the concept of Funded Public Service™ for outreach programs.
But perhaps an even more powerful reason for his success is his absolute insistence on getting employees to use and leverage their Unique Abilities. (For more on Unique Abilities, visit Dan’s blog, Your Branded Life.) He teaches a university-level course based on his blog as well as conducting seminars and giving speeches based on Your Branded Life. Dan is a teacher and a leader, not a follower. And the clients and staff who work with him count on this.
Specializing in Outreach and Education, Research and Strategy: 35 years
Other specialties: Adjunct U of A professor, fly-fishing, motor sports, vintage cars, teaching. Embraces change. Master’s degree. Community service. Granddad.
Q: In what city were you born?
Q: What did you want to be when you grew up?
A professional football player.
Q: What would people you know find surprising about you as a teen?
I was introverted.
Q: Did you attend college? If so, which one?
University of Arkansas, Fayetteville. Undergraduate and graduate.
Communication. I’ve always been verbally inclined. Fascinated by the power of language. Impressed by its value in personal and professional life. A strong second interest was my minor in creative writing.
Q: How did you choose your career field?
Life threw me a curve. In high school I set my sights on becoming a college professor. As I finished my master’s work and prepared to begin PhD work, a flood of professors hit the market, virtually drying up college positions. I looked for a related industry and chose advertising. I was first hired as a copywriter based on my minor in creative writing.
Q: What is your favorite food?
Tacos, enchiladas and cheese dip.
Q: What accomplishment are you most proud of?
My family, my wife, my daughter, my grandson, first and foremost. It’s what really counts. My position as Adjunct Professor at the University of Arkansas, which has allowed me to teach.
Q: What do you like to do in your spare time?
Spend time at our place on the White River with my wife. Fly-fish. It’s my Zen. Race a vintage sports car, which reminds me I’m alive.