iB2B* Group Leader
*Industrial Business-to-BusinessSpecialist: If it’s got a gearbox, a copper coil, can be used in a mining operation or to run the roof at the Super Dome; if it has a 2,000 page sales catalog, a distributor and sells domestically and internationally, Dane Cowling will know not only how it works, but who buys it and how to market it.
Dane’s specialty is: Getting inside the industrial manufacturing environment to build marketing campaigns that speak in the iB2B vocabulary. He leads iB2B management teams from concept into multi-national, multi-million dollar advertising and marketing strategy that dominates the market place.
Specializing in iB2B: 30 years
Other specialties: Photography, music, dude stuff, hands down the funniest, most twisted sense of humor in the office. Sports fan and founding Broyles Award committee member. Still serves the Broyles Awards each year. Print production, art direction.
Q: Do you recall any interesting stories regarding your birth?
I was a 12 lb. 10-month baby.
Q: Did you have a teen idol? If so, who was it?
My idol was Muhammad Ali.
Q: How much did you make at your first job?
$1.50 a day
Daughter Catherine Rose, 22. Step daughter Lauren, 30.
Q: What accomplishment are you most proud of?
Raising two kind, beautiful girls.
Q: What do you like to do in your spare time?
Spend time with my family and camping in Arkansas’ beautiful Ozark Mountains.