Account Planner/Media Buyer
Specialist: Heather serves the Outreach and Education Group as the lead media planner and account planner. She leverages her longstanding relationships with media reps into remarkably clever and value-added media exposure for her clients. But wait, there’s more: she will typically take an Outreach and Education mass media budget and double it through Funded Public Service™. That’s right. Double. She also brings a level of right-brained, creative thinking to the account team that is not typical of “numbers folks.” She is deeply committed to the accounts on which she works including ARKids First and Better Beginnings.
Heather’s specialty is: Creative thinking and client service. One of the reasons Heather is a valuable member of the Outreach and Education Group is because, regardless of the size of the budget, she’s going to come up with a solution for the client.
Specializing in Media Placement: 20 years
Other specialties: Community service (she serves on boards and is active in her church and in community associations) Travel, Bunko, dog mom, Auntie (to adorable niece Bankston). FBI Citizen’s Academy Little Rock Class of 2014. FBI Citizen’s Academy Little Rock Alumni Association – Board Member.
Q: In what City were you born?
Q: What adjectives would you use to describe your childhood?
Fun – We grew up in a neighborhood with lots of kids and were always getting into mischief, and having fun while we did it. We also spent lots of time playing games as a family – hence my love of board games and card games.
Yes. University of Central Arkansas
Q: What was your major and why did you chose it?
Public Administration – at the time I loved politics and accounting and couldn’t decide between the two.
Q: How did you choose your career field?
It just kind of happened. I worked at another agency and was fascinated with the media department. Management let me try some things and next thing you know I was working in media!
Q: What is it about your personality that you felt would benefit you most in this career field?
An ability to talk to people.
Q: What is your favorite food?
Q: What do you like to do in your spare time?
Play board games, card games, read, work puzzles (jigsaw or crossword), and play with my dogs and niece.
Q: If you could possess one super-human power, what would it be and why?
I would like to be able to wiggle my nose and have all of the chores accomplished around the house to allow more time to do the fun stuff.