Social Media & Digital Marketing Specialist
Jennifer is the specialist responsible for working collaboratively within the client teams on digital marketing and social media campaigns. She provides data-driven audience and channel insight to build powerful social marketing and content creation tools.
Her skills improve every client’s digital strategy and customer experience. Jennifer uses tools like Sprout Social® to work with each client team to produce insightful analytics that augments metrics reporting.
As the agency’s Digital Marketing Specialist, Jenn conducts website audits, website maintenance, builds landing pages and microsites and advises client teams on full website development. She produces high-quality social media content and develops social media strategies to enhance a client’s brand and build meaningful connections that encourage customer and stakeholder interaction.
She works with each client team to build integrative campaigns that utilize industry best practices, automation and tools. Jenn advises clients on the use of Google+, Twitter, YouTube, Snapchat, Facebook, Instagram, Pinterest and other social media platforms to build online communities and optimize information for search engines, boosting online presence through social media advertising.
Jennifer has a B.A. in Public Relations with a minor in Art from the University of Central Arkansas in Conway, Arkansas. She is a native of Crossett, Arkansas. She is fluent in Illustrator, InDesign, Photoshop, Final Cut Pro and WordPress. She has Google AdWords certification and has served as a Content Strategist, SEO Manager and Digital Media Specialist at some of the region’s leading digital companies.
Other Specialties: Artist. Cook. DIY-er. Softball. Musician. Skiing (not really, that’s a funny story…ask about the stairs at the ski rental shop). Horsewoman. Mom.
Q& A with Jennifer
“Video girl at the local Blockbuster.”
“Bath & Body Works…more smells are not better than one.”
“In digital marketing, the client has a need, but so does the computer. You can’t forget that. Google has an algorithm that you have to feed if you want to succeed online.”
“Softball and gin rummy. My softball coach would mock Billy Ray Cyrus to get me to hit harder. Everyone knew I loved Achy Breaky.”
“Two. A brother and a sister.”
What does “family” mean to you?
“Togetherness. A bond that can’t be broken.”
What would surprise people about you?
“I play the French horn.”
Cat or dog person?
“Growing up, I had a bunny, a dog and a horse named Sweetheart.”
Celebrity you’d like to meet?
“Frida Kahlo, she was such a strong and independent female figure in the art world.”
“J.K. Rowling, she made magic happen even when I thought I was too old to feel magic.”
Most memorable travel experience?
“Being atop a mountain in Colorado.”
Who was your biggest influence in your career?
“My grandfather was always a strong role model for me growing up.”
Favorite guilty pleasure?
“Binge-watching DIY videos on YouTube.”