Case Studies

We get hired to produce results.

Our case studies have proven that creative ideas backed by research and data, and a whole lot of hard work, are what brings successful outcomes. Time and time again, we provide real results to our clients that tie back to their exact objectives. Which is why they stick around.

Noses to the ground, our team has mastered how to track and monitor results and report back meaningful data. Performance and optimization go hand-in-hand - we understand that open and honest analytics are what builds great relationships and great campaigns. What did we learn? How will we use these findings in the future? We love a good challenge and are unafraid to ask the tough questions to find the right answers. What is your goal? What are you trying to accomplish? What are you trying to communicate? We can help with that.

Our team is filled with some of the most creative minds in the business, embracing clients from many industry niches and focus areas like Ag, B2B, and G2C. Read our case studies to see how we have solved problems and made headway for our clients in areas of public relations, B2B, marketing, digital and social media, and more here at The Communications Group.

Ag | Event PR Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state’s economy. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our firm developed the idea of Arkansas Soybean Month (ASM), which is celebrated annually in…

G2C | Video for Online Case Study

Research: Better Beginnings, a program of the Arkansas Department of Human Services’ (DHS) Division of Early Child Care and Early Childhood Education, provides Arkansas children with the best care and education, as early as possible and connects Arkansas families with information and care that helps their children experience a safe, happy childhood. Our specialists conducted…

G2C | Social Media Management Case Study

Research: Better Beginnings, a program of the Arkansas Department of Human Services’ (DHS) Division of Early Child Care and Early Childhood Education, provides Arkansas children with the best care and education, as early as possible and connects Arkansas families with information and care that helps their children experience a safe, happy childhood. Our public relations…

G2C | Spanish Language Creative Case Study

Research: Better Beginnings, a program of the Arkansas Department of Human Services’ (DHS) Division of Early Child Care and Early Childhood Education, provides Arkansas children with the best care and education, as early as possible and connects Arkansas families with information and care that helps their children experience a safe, happy childhood. ComGroup specialists worked…

B2B | Trade Industry Media Relations Case Study

Research: Nearly 50 years ago, Toyota entered the North American forklift market and is the top-selling forklift brand in the U.S. Toyota, noted by Forbes as one of the top 10 brands in the world, leverages earned media coverage to maintain its position. In 2016, Toyota Material Handling U.S.A. (TMHU) hired our firm to support…

Ag | Research Video for Web Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Annually, the ASPB’s largest investment is in research projects in the state. Research investments by ASPB…

Ag | Educational Video Series for Web Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state’s economy. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our firm’s work with the board includes conversations with many agriculture advocacy groups like the…

B2B | Industry Pub Media Relations Case Study

Research: Baldor Electric Company (now ABB Motors and Generators), located in Fort Smith, Ark., designs, markets and manufactures industrial electric motors, drives, and mechanical power transmission products. These products are sold worldwide in more than 70 countries to an almost endless group of customers, ranging from end-users to original equipment manufacturers to consulting and specifying…

Diabetes Screening

G2C | Community Outreach Campaign Case Study

Research: The United States’ Delta is one of the most impoverished regions in America. The Delta Regional Authority (DRA) is a federal agency dedicated to improving the economy of the region and represents the area’s eight states, including 240 counties and parishes. Realizing poor health played a major role in productivity, the DRA retained our firm…