Case Studies

We get hired to produce results.

Our case studies have proven that creative ideas backed by research and data, and a whole lot of hard work, are what brings successful outcomes. Time and time again, we provide real results to our clients that tie back to their exact objectives. Which is why they stick around.

Noses to the ground, our team has mastered how to track and monitor results and report back meaningful data. Performance and optimization go hand-in-hand - we understand that open and honest analytics are what builds great relationships and great campaigns. What did we learn? How will we use these findings in the future? We love a good challenge and are unafraid to ask the tough questions to find the right answers. What is your goal? What are you trying to accomplish? What are you trying to communicate? We can help with that.

Our team is filled with some of the most creative minds in the business, embracing clients from many industry niches and focus areas like Ag, B2B, and G2C. Read our case studies to see how we have solved problems and made headway for our clients in areas of public relations, B2B, marketing, digital and social media, and more here at The Communications Group.

ComGroup PR Special Observances

There are so many strategies to earn awareness and coverage for your topic, organization or cause. One of those strategies that our PR team utilizes from time-to-time is the special observance. What’s a special observance? I’m glad you asked. Surely you’ve heard of National Margarita Day or National Chocolate Chip Cookie Day; you know those…

Arkansas Soybean Month

Agriculture is a big deal, not only in Arkansas, but around the globe. More than all other crops combined, soybeans are Arkansas’s largest row crop. Each year, Arkansas soybeans bring billions to our state’s economy. This year, Governor Hutchinson declared November as Arkansas Soybean Month. ComGroup is proud to be a part of this effort…

B2B | Toyota Forklifts ProMat Media Relations | Case Study

Fifty years ago, Toyota entered the North American forklift market. Toyota is the top selling forklift brand in the U.S., and the Toyota brand was named in the Forbes Top 10 Most Valuable Brands list. Toyota Forklifts leverages earned media coverage to maintain its position as an industry leader. In 2016, Toyota Material Handling U.S.A.…

Broyles Award | Case Study

The Broyles Award was established in 1996 to recognize college football’s top assistant coach. Each year, five finalists are selected from approximately 1,500 assistant coaches representing the 129 Division One (D1) college football programs across the country. Since its inception, The Communications Group (ComGroup) has served as the public relations partner for the Broyles Award.…

G2C | ARKids First Dental Outreach | Case Study

ARKids First is Arkansas’s version of the federal Children’s Health Insurance Program (CHIP). ARKids provides healthcare coverage for uninsured children under age 19 who do not qualify for Medicaid or benefits under the Affordable Care Act. ARKids First is administered by the Division of Medical Services of the Arkansas Department of Human Services (DHS). Studies…

G2C | Better Beginnings Social Media | Case Study

Better Beginnings, a program of the Arkansas Department of Human Services (DHS) Division of Early Child Care and Early Childhood Education, connects Arkansas families with child care (“daycare”) and information that helps their children experience a safe, happy, healthy childhood from birth to age 5 (when children start kindergarten). The focus of Better Beginnings is…

G2C | Better Beginnings Communications Campaign | Case Study

Better Beginnings is a program of Arkansas Department of Human Services (DHS) that emphasizes the importance of early childhood education and high-quality child care. It is administered by the same state agency that inspects and licenses daycare facilities in Arkansas. Better Beginnings has two primary audiences: child care and early childhood education providers, and parents/caregivers…

G2C | Better Beginnings Buzz | Case Study

Launched in 2010, Better Beginnings is a program of the Arkansas Department of Human Services’ (DHS) Division of Early Child Care and Early Childhood Education (DCCECE). Better Beginnings provides Arkansas children with the best care and education as early as possible and connects Arkansas families with information and care that helps their children experience a…

PR | Monster Jam Promotion | Case Study

Feld Entertainment (Feld) is the global leader in live family entertainment with more than 50 years of experience wowing families across the world with shows like Monster Jam, Ringling Bros. and Barnum & Bailey Circus and Marvel Universe. As Feld’s various shows travel the world, the organization hires local PR firms to build and implement…