Case Studies

We get hired to produce results.

Our case studies have proven that creative ideas backed by research and data, and a whole lot of hard work, are what brings successful outcomes. Time and time again, we provide real results to our clients that tie back to their exact objectives. Which is why they stick around.

Noses to the ground, our team has mastered how to track and monitor results and report back meaningful data. Performance and optimization go hand-in-hand - we understand that open and honest analytics are what builds great relationships and great campaigns. What did we learn? How will we use these findings in the future? We love a good challenge and are unafraid to ask the tough questions to find the right answers. What is your goal? What are you trying to accomplish? What are you trying to communicate? We can help with that.

Our team is filled with some of the most creative minds in the business, embracing clients from many industry niches and focus areas like Ag, B2B, and G2C. Read our case studies to see how we have solved problems and made headway for our clients in areas of public relations, B2B, marketing, digital and social media, and more here at The Communications Group.

PR | Disney on Ice Promotion | Case Study

Feld Entertainment (Feld) is the global leader in live family entertainment with more than 50 years of experience wowing families across the world with shows like: Disney on Ice, Ringling Bros. and Barnum & Bailey Circus and Marvel Universe. As Feld’s various shows travel the world, the organization hires local PR firms to build and…

Ag | Field to Film: Featured Research Series | Case Study

The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s Checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education.  Annually, the ASPB’s largest investment is in research projects in the state. Research investments by ASPB…

Ag | Field to Film: Career Snapshot Series | Case Study

The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s Checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our firm’s work with the board includes conversations with many agriculture advocacy groups like the FFA and…

Ag | Arkansas Soybean Industry Documentary Case Study

The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s Checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education.  In 2016, ComGroup conducted a content audit of commodity boards across the state. Our team discovered…

Ag | Event PR Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state’s economy. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our firm developed the idea of Arkansas Soybean Month (ASM), which is celebrated annually in…

G2C | Video for Online Case Study

Research: Better Beginnings, a program of the Arkansas Department of Human Services, connects Arkansas families with information and care that helps their children experience a safe, happy, healthy childhood. Better Beginnings is designed to improve the level of quality in childcare and early childhood education programs across the state. Our specialists conducted focus group research…

G2C | Social Media Management Case Study

Research: Better Beginnings, a program of the Arkansas Department of Human Services, connects Arkansas families with information and care that helps their children experience a safe, happy, healthy childhood. Better Beginnings is designed to improve the level of quality in childcare and early childhood education programs across the state. Our public relations specialists conducted primary…

G2C | Spanish Language Creative Case Study

Research: Better Beginnings, a program of the Arkansas Department of Human Services, connects Arkansas families with information and care that helps their children experience a safe, happy, healthy childhood. Better Beginnings is designed to improve the level of quality in childcare and early childhood education programs across the state. ComGroup specialists worked with Better Beginnings…

B2B | Trade Industry Media Relations Case Study

Research: Nearly 50 years ago, Toyota entered the North American forklift market and is the top-selling forklift brand in the U.S. Toyota, noted by Forbes as one of the top 10 brands in the world, leverages earned media coverage to maintain its position. In 2016, Toyota Material Handling U.S.A. (TMHU) hired our firm to support…