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OUR WORK

We get hired to produce results.

Our case studies have proven that creative ideas backed by research and data, and a whole lot of hard work, are what brings successful outcomes. Time and time again, we provide real results to our clients that tie back to their exact objectives. Which is why they stick around.

Noses to the ground, our team has mastered how to track and monitor results and report back meaningful data. Performance and optimization go hand-in-hand - we understand that open and honest analytics are what builds great relationships and great campaigns. What did we learn? How will we use these findings in the future? We love a good challenge and are unafraid to ask the tough questions to find the right answers. What is your goal? What are you trying to accomplish? What are you trying to communicate? We can help with that.

Our team is filled with some of the most creative minds in the business, embracing clients from many industry niches and focus areas like Ag, B2B, and G2C. Read our case studies to see how we have solved problems and made headway for our clients in areas of public relations, B2B, marketing, digital and social media, and more here at The Communications Group.

Cynthia Edwards
Class of 2019

Hometown: Little Rock Title/Position: Arkansas Deputy Secretary of Agriculture Briefly describe your role: I serve as the Chief of Staff for Arkansas Secretary of Agriculture Wes Ward at the Arkansas Department of Agriculture (Department). I oversee the administration of the Department’s Shared Services Division that includes the Fiscal, Human Resources, Marketing and Communications, Legal, Law…

Polly Ruhland
Class of 2019

Hometown: Decatur, IL. Title/Position: Chief Executive Officer, United Soybean Board Briefly describe your role: As the Chief Executive Officer of United Soybean Board, Polly Ruhland (@pollypencilplow) works on behalf of U.S. farmer investors to advance agriculture’s sustainability through research, education and promotion programs. Prior to joining USB, Ruhland served as Chief Executive Officer at the…

Renee’ Thrash
Class of 2019

Hometown: Houston, ARTitle/Position: Partner in River Valley Farms and Co-owner of Thrash Irrigation & SupplyBriefly describe your role: I place and ship out orders for Thrash Irrigation, and I am the record keeper for both Thrash Irrigation and River Valley Farms. Q&A with Renee’ Q: Is what you’re doing now what you always pictured you…

Right Brain Marketing

For more than 30 years our company has utilized right brain marketing research to help our manufacturing clients, as well as our company, learn the key factors needed to implement successful marketing programs, revealing the critical buying motivators which drive purchasing decisions that go far beyond traditional research. Typically, standard consumer research is conducted to…

ComGroup PR Special Observances

There are so many strategies to earn awareness and coverage for your topic, organization or cause. One of those strategies that our PR team utilizes from time-to-time is the special observance. What’s a special observance? I’m glad you asked. Surely you’ve heard of National Margarita Day or National Chocolate Chip Cookie Day; you know those…

Arkansas Soybean Month

Agriculture is a big deal, not only in Arkansas, but around the globe. More than all other crops combined, soybeans are Arkansas’s largest row crop. Each year, Arkansas soybeans bring billions to our state’s economy. This year, Governor Hutchinson declared November as Arkansas Soybean Month. ComGroup is proud to be a part of this effort…

B2B | Toyota Forklifts ProMat Media Relations | Case Study

Fifty years ago, Toyota entered the North American forklift market. Toyota is the top selling forklift brand in the U.S., and the Toyota brand was named in the Forbes Top 10 Most Valuable Brands list. Toyota Forklifts leverages earned media coverage to maintain its position as an industry leader. In 2016, Toyota Material Handling U.S.A.…

Broyles Award | Case Study

The Broyles Award was established in 1996 to recognize college football’s top assistant coach. Each year, five finalists are selected from approximately 1,500 assistant coaches representing the 129 Division One (D1) college football programs across the country. Since its inception, The Communications Group (ComGroup) has served as the public relations partner for the Broyles Award.…

G2C | ARKids First Dental Outreach | Case Study

ARKids First is Arkansas’s version of the federal Children’s Health Insurance Program (CHIP). ARKids provides healthcare coverage for uninsured children under age 19 who do not qualify for Medicaid or benefits under the Affordable Care Act. ARKids First is administered by the Division of Medical Services of the Arkansas Department of Human Services (DHS). Studies…

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