Case Studies

We get hired to produce results.

Our case studies have proven that creative ideas backed by research and data, and a whole lot of hard work, are what brings successful outcomes. Time and time again, we provide real results to our clients that tie back to their exact objectives. Which is why they stick around.

Noses to the ground, our team has mastered how to track and monitor results and report back meaningful data. Performance and optimization go hand-in-hand - we understand that open and honest analytics are what builds great relationships and great campaigns. What did we learn? How will we use these findings in the future? We love a good challenge and are unafraid to ask the tough questions to find the right answers. What is your goal? What are you trying to accomplish? What are you trying to communicate? We can help with that.

Our team is filled with some of the most creative minds in the business, embracing clients from many industry niches and focus areas like Ag, B2B, and G2C. Read our case studies to see how we have solved problems and made headway for our clients in areas of public relations, B2B, marketing, digital and social media, and more here at The Communications Group.

Ag | Research Video for Web Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Annually, the ASPB’s largest investment is in research projects in the state. Research investments by ASPB…

Ag | Educational Video Series for Web Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state’s economy. Every soybean farmer pays into the commodity’s checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our firm’s work with the board includes conversations with many agriculture advocacy groups like the…

B2B | Industry Pub Media Relations Case Study

Research: Baldor Electric Company (now ABB Motors and Generators), located in Fort Smith, Ark., designs, markets and manufactures industrial electric motors, drives, and mechanical power transmission products. These products are sold worldwide in more than 70 countries to an almost endless group of customers, ranging from end-users to original equipment manufacturers to consulting and specifying…

Diabetes Screening

G2C | Community Outreach Campaign Case Study

Research: The United States’ Delta is one of the most impoverished regions in America. The Delta Regional Authority (DRA) is a federal agency dedicated to improving the economy of the region and represents the area’s eight states, including 240 counties and parishes. Realizing poor health played a major role in productivity, the DRA retained our firm…

B2B | Trade Media Management Case Study

Research: Motion Industries is North America’s leader for MRO (maintenance, repair and operations) industrial replacement parts and services. Motion Industries has more than 550 locations throughout North America, stocking more than 7.1 million SKUs. Research on suppliers revealed that many of Motion’s suppliers had co-op advertising funds that were going unused. We were asked to…

Ag | Social Media Campaign Case Study

Research: The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s Checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Our specialists conducted primary research through evaluations and audits of the demographics of followers on each…