Specialist: Casey Baker is our Digital Marketing Director. Casey is a native of Oklahoma and landed in Little Rock by way of Bentonville, Arkansas where his work included digital communication and services for some of the nation’s largest brands. His experience and skills span a broad range of digital services, including serving as digital marketing and Internet sales director for a large automotive group.
Casey manages, optimizes and maximizes Google, Bing and Amazon advertising campaigns. Under his leadership, our Digital department creates and implements digital, social and traditional media plans across multiple campaigns while generating exceptional ROI for clients.
From digital marketing strategy to email marketing, social media advertising and everything in between, Casey has the experience and skill set to provide leadership, strategy and a constant flow of creative approaches to guide our clients toward achieving their marketing and communications objectives in today’s crowded digital space.
Casey leads cross-functional teams that take an innovative, yet practical, approach to digital marketing solutions, while never losing sight of each client’s unique story and their ultimate goal.
Casey graduated with a Bachelor’s degree from the University of Arkansas. He holds Amazon Advertising Certification, Google Adwords Search Certification, Google Adwords Display Certification, Facebook Certified Media Planning, Google Analytics Certification and just to keep everyone on their toes Lean Six Sigma, Green Belt certification.
Hidden Talents: Saxophone, drums, guitar, piano (okay, anything musical), plays in a band, world traveler, Super Dad - dog-dad, cat-dad, kid dad, ability to look at almost everything with a glass-half-full perspective, clever Halloween costumer creator, serial learner.
Q & A with Casey:
Favorite subject in school?
Cat person? Dog person?
We have 4 cats (Kwazzi, Gypsy, Agnes, and Snowflake) and a black poodle (Teddy)
Favorite TV show when you were growing up?
Famous (or semi-famous) people you’ve met?
I used to work on Walmart Special Events so I’ve got quite a list. Here’s a taste: Will Ferrell, Justin Timberlake, Julianne Hough, Herschel Walker, Barbara Bush, Dan Ackroyd, Sinbad, One Republic, Train, all the Duck Dynasty family, Dwayne Johnson, John Cena, Drew Barrymore, Jars of Clay…
What's on your playlist?
What was your very first job?
Housekeeping at a resort in my hometown.
What was your favorite job pre-ComGroup?
I really loved marketing at Rausch Coleman Homes – they had never done what I did for them and I was able to build the entire social advertising and sales program from scratch. It actually influenced their entire marketing strategy and department.
Three words that describe you professionally?
Empathetic, Relentless, Evolving
Favorite careers-related podcasts?
Perpetual Traffic, The Paid Search Podcast, OPT-IN by AdHawk.
If you could have only 3 apps on your phone, what would they be?
Text, email and marketing tools (Google Analytics/AdWords, Mail, FB Ads, etc. – Sorry, I’m a nerd)
Who inspires you?
My pastors, worship leaders, and friends. My wife especially. She teaches me DAILY how to respond with peace rather than react with anger