Jason serves as the agency’s Public Relations Director. He leads a team of multi-disciplinary professional communicators who specialize in telling client stories using the RPIE process.
RPIE is an acronym representing best practice in the public relations industry and stands for research, planning implementation and evaluation. Implementation of the PR plan often seems to be everyone’s favorite part, but Jason’s PR team will always start with powerful insights provided by research and planning. He builds media relations campaigns that perform to the client’s metrics. You will often hear Jason ask, “What does success look like to you?” Starting with the end in mind is part of our PR team’s thought process.
If you have a story for which you want media coverage, Jason will pitch it for you. Successfully. And with a gusto that will make you want to find him another PR assignment.
INTEGRATED PR | Figuring out how to integrate available digital technology into their communications campaigns can make many of us feel like Evel Knievel trying to jump the digital media canyon on a communications motorcycle. It can make even the most seasoned communications professional feel like the person to whom the message, “Do not try this at home” is directed.
Most days he keeps his Evel Knievel jumpsuit in his bottom desk drawer, but not to worry, if you want to integrate digital communication into your PR or media relations campaign, Jason will design an integrated plan that is made to perform.
Jason’s specialty is: Getting clients what they want and need to effectively communicate. This is always his most important goal. Jason is known by clients for his creative, yet ultimately practical, public relations tactics.
He builds effective public relations and media relations campaigns for most of the agency’s B2B and Ag clients. He provides organizational culture and MessageMAP™ training.
Jason serves on the board of directors of the Arkansas chapter of the Public Relations Society of America (PRSA) as the president-elect. He holds APR accreditation by the Universal Accreditation Board of PRSA. APR accreditation demonstrates a professional’s mastery of strategy, communications theory, planning and implementation. Jason holds a bachelor’s degree from the University of Arkansas at Little Rock, and is a graduate of The Dale Carnegie Training Course: Effective Communications and Human Relations.
Specializing in Public Relations: 8 years
Other specialties: BBQ, the Blues and a good cause. The proceeds from his B Street Rib-off barbeque competition support the American Cancer Society and his band, Brown Soul Shoes supports lovers of the unique Southern sound that is the Blues. Drummer. He’s also a craft beer aficionado (brews his own on occasion) and will search for the perfect Pimm’s Cup until the day he dies. Don’t ask him to name your dog though. He’s not good at that.
Q&A with Jason:
Q: In what city were you born?
Q: What did you want to be when you grew up?
I wanted to be a professional baseball player.
Q: Do you have any nicknames?
Most folks call me J. Brown.
Q: Did you have a teen idol? If so, who was it and how did they spark your interest?
Mr. T. The guy was always decked out with bling and he wanted you to stay in school. Is there a better idol?
Q: What’s on your playlist?
Q: What would people you know find surprising about you as a teen?
That I weighed 130 pounds, played trumpet and drove a Dodge Neon in high school. So much cool in one teenager.
Q: What is it about your personality that you felt would benefit you most in this career field?
I like to talk. A lot. PR was made for me.
Q: What is your most significant accomplishment as a professional?
Landing a job that allows me to do what I love, day in and day out. I work with some wonderful people who root for me like a family. I consider myself very lucky.
Q: Who was the biggest influence on your career?
Amy Barnes is a gift to every PR pro on earth.
Q: What is your favorite food?
Shrimp and grits.
Q: What do you like to do in your spare time?
I like to play blues and soul music with my band Brown Soul Shoes. When I am not playing on stage, I really like to cook. I started a non-profit organization/BBQ competition with friends’ years ago. We’re still going and we give all of our proceeds to a local organization.
Q: What’s your favorite (PG-rated) joke?
How did the hipster burn his mouth? He ate his dinner before it was cool.