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Lisa Van Hook, APR
Director of Client Services &
Executive Vice President

Lisa Van Hook is an APR in Arkansas at The Communications Group.Specialist: Lisa is the Director of Client Services and Executive Vice President of the agency. Her background and experience put her in a position of leadership with many of our national accounts.

Lisa is nationally accredited in PR by the Public Relations Society of America and recently served as the Arkansas Chapter’s president.

Lisa develops many of the messaging and planning tools used by the agency, including the MessageMap® and the PlanGRID™.

Lisa’s specialty is: Communication and PR. As a principal in the firm, Lisa manages people, budgets, campaigns, accounts and relationships.  Lisa’s intensity for the perfect chocolate has always been a primary pursuit, but somehow she manages to juggle that tiring task with agency management. She is a scholar of communication and a bit of a business etiquette advocate.

Her goal is, and has always been, to create an environment that empowers people: employees and clients. Her collaborative style brings people together and creates great communication success stories.

Specializing in Communication: 25 years

Other specialties: Mountain biking, road cycling, mom (to kid and dogs), auntie, lapsed welder, lover of most things outdoors. Master’s degree in communication. Mentoring. Coaching.

Q&A with Lisa:

Q: In what city were you born?

Arkadelphia, AR

Q: What adjectives would you use to describe your childhood? Why?

Interesting, international, adventurous, migratory (we moved a lot), cool (until my status as an only child was interrupted), horsey.

Q: What did you want to be when you grew up?

A veterinarian.

Q: What’s on your playlist?

Q: What would people you know find surprising about you as a teen?

That I was a rebellious hellion who got suspended from school once. And was the only girl my bus driver ever paddled – he was way more upset about it than I was.

Q: What was your college major and why did you choose it?

Undergrad: Radio, TV, and Film – I wanted to be a producer.

Graduate degree: Interpersonal and Organizational Communication – because I am a scholar of communication I’m fascinated with theory and application.

Q: What is your most significant accomplishment as a professional?

1) Becoming a principal and owner of the best ad agency in the state. 2) Followed closely by mentoring, coaching and developing some of the best PR talent in the region, 3) Followed by not upchucking in the governor’s lap during a particularly turbulent 5-city fly-around press tour via small aircraft (notable because 2 other people in our group of 5 did barf.)

Q: What is your favorite food?


Q: What accomplishment are you most proud of?

My role as the parent of a seriously cool kid.

Q: What do you like to do in your spare time?

Ride my bike as often and as far as possible.

Q: If you could possess one super-human power, what would it be?

I would like to be invisible.

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