Millions of users log onto Facebook daily, making the social media platform a powerful digital marketing tool. At The Communications Group, our team of experts can guide you in the best Facebook video marketing strategies to connect with customers around the globe.
Utilizing Video Marketing
Overall, video content is much more visually-appealing, compelling and engaging than any other form of digital communication. Blog posts, articles, images and threads don’t compare to the entertaining or emotionally-charged content possible through video feed. Backdropped by music tracks, voice overs and even animation, consumers overwhelmingly prefer videos over all other types of communication coming from businesses and brands they support.
Search engines also favor video when embedded properly on websites, and could help improve your organization’s organic SEO ranking. And because it’s so easy to share, comment and engage with videos online, it’s easier for your content to reach more viewers than ever before.
Facebook Video Marketing
In addition to all the benefits of video content, Facebook video marketing can increase your efforts tenfold. As one of the most popular social media platforms, marketers are able to easily access Facebook’s global community like never before. Companies are able to build rapport, provide customer service and better understand their target audience. They can then use this information to tailor future video content around newly acquired insight.
Because video content is so easy to share, Facebook video marketing campaigns also have the possibility to go viral. When your content is shared thousands of times, you’ll be able to spread your message to new audiences and networks. And because users are responsible for sharing content, this type of reach often incurs little cost, if any.
If your video invokes an emotional response, it can also lead to higher rates of conversion. Making users laugh, consider new ideas or call them into action increases the probability of convincing audiences to purchase your service or product, in addition to building brand loyalty.
Facebook videos are also easily searchable and indexed by Google and YouTube. This can help to further increase your SEO ranking and boost your web presence. A strong online identity can lead to more conversions, in addition to higher degrees of loyalty to your brand.
Video Marketing Experts
To create the best video content possible, work with the expert team at The Communications Group. Since the 1980s, we’ve succeeded in the marketing industry with specializations in marketing, research, strategic planning, creative services and more. We can guide your organization in creating the best Facebook video marketing campaigns to increase your reach, improve consumer conversions, and reach your goals. Contact us today to get started.