Video content is one of the most prevalent types of content on the internet today, and its popularity is projected to grow. The reason? It’s incredibly effective at providing succinct information that is entertaining to watch while simultaneously encouraging consumer engagement. Videos are by far the most preferred type of content when compared to text, imagery and audio, and audiences rank them as their first choice of communication by brands and companies they trust.
While auto-play videos are trending down, the amount of video content on each site is steadily rising. And as our world becomes more tech-dependent, our attention spans have dwindled. Which makes the rise in popularity of video content incredibly predictable. The amount of focus and comprehension used to read text can be absorbed in a fraction of the time if transferred into video. And by adding music, customer testimonials or animations, you can reach a level of emotional engagement not possible with a few lines of text.
Creating the Best Video Content for Your Site
If you want to get engaging and incentivized video content in front of your potential customers, be sure to use a strategic plan to increase the likelihood of reaching the demographic that will be most interested in your product or service. If you’re not sure where to begin, that’s where we can help. At ComGroup, we’re experts at collecting and analyzing data to assist you with your video content campaigns so you know that you’re always getting the best marketing value possible.
Knowing the type of content that is best for your demographic is another problem entirely. The data will inform the content to a degree, but determining the best content for the service or the product requires creativity and adaptive approaches. Our creative team has years of experience in market research and possess a wealth of knowledge in understanding how to create the best branding and messaging to reach and engage your targeted audience.
Contact ComGroup Today
Don’t miss out on the most effective marketing outreach tool available today. ComGroup is comprised of a diverse group of professionals dedicated to the success of your video content endeavors. Contact us today to learn more about how we can help you reach new audiences!