Behind Google, YouTube is the second largest search engine on the internet. Traditionally, it has been a great source for funny and entertaining videos. But over the last few years it’s increasingly become an essential tool for advertisers. The Communications Group can help you successfully utilize YouTube marketing strategies and help your business reach a global market.
Benefits of YouTube Marketing
Over 30% of all online activity is spent watching videos, and YouTube has over a billion active users. Over half of executives prefer video content over reading text articles, blogs and new stories. And YouTube reaches more 18 to 49-year-olds than any other cable or broadcast network on mobile devices. It’s undeniable that the social media platform is a goliath in video content consumption, which makes it an important part of any successful marketing campaign.
Expanding Your Reach
YouTube provides a unique opportunity for your organization’s content to reach millions of new users and potential new customers. The cost-effective campaigns reach more comprehensive viewers than both television and cable stations. Videos are also very easy to embed onto websites and share on social media. Family members, friends and coworkers can share your content to new networks that you previously couldn’t reach. And when a video goes viral, your company’s message can spread to new audiences world-wide.
Improving Your Brand’s Online Presence
Google owns YouTube, and their combined influential presence is one of the most powerful of all social media marketing tools available today. Because both Google and YouTube index videos, the potential SEO growth for your organization grows when integrated with video content. A successful YouTube marketing campaign can not only bring in new viewers, but it can also help improve your brand’s online presence as a whole. Engaging video can draw interested viewers to your site, increasing traffic and ranking potential.
The Communications Group
With over three decades of experience in the marketing industry, the team at The Communications Group has the experience, insight and knowledge to strategically implement a successful YouTube marketing campaign. Contact our team today to learn more about how we can utilize the biggest online social media platform to benefit your organization.