What do you do with your first week on the job as Associate Creative Director? If you’re Brent Miller, you produce a record.
August 14, 2015; Little Rock, Arkansas – Dan Cowling, president of The Communications Group, a regional marketing, advertising and PR firm, announced today that the company has promoted Brent Miller to Associate Creative Director.
Miller is an award-winning art director and graphic designer. He has been with The Communications Group for 15 years. His graphic design work has won creative awards for clients including Baldor Electric, Motion Industries and the Arkansas Soybean Promotion Board.
Most recently, his creative supervision of the agency’s massive website overhaul resulted in a 2015 “Best of Class” award from the Interactive Media Awards [IMA].
Miller will continue to provide creative direction on national and international business-to-business accounts as part of the agency’s B2B Group [business-to-business] and will work in partnership with agency leadership on upcoming out-of-state expansion plans.
The Communications Group is a marketing, advertising and public relations firm founded in 1987, headquartered in Central Arkansas with clients throughout North America. Principals: Dan Cowling, president and founder; Dane Cowling, founder; Lisa Van Hook, executive vice president.
For the “seasoned” pre-Internet communicators and PR practitioners, here’s a link to a fun blast from the past, courtesy of PR Daily. The last line in the article is a reminder that one day all these “new” PR tools will be worthy of a trip down Memory Lane as well.
The moral of the story: Communication and public relations will always be evolving and changing. And so must you and your team.
ARKids First health insurance provides coverage options for more than 70,000 Arkansas children in need. We developed a series of radio spots to educate Arkansans about the benefits of ARKids First. In the first month, we’ve monitored incredible success as a result of the targeted copy and creative production style of our Creative Group.
Our industry is famous for putting more effort into what the work looks like…photos, brilliant visual touches, powerful colors and clever info-graphics…that the words we use to tell your story are given a lower rung of importance on the ladder.
Not so with us. It all begins and ends with the compelling words that tell your unique story.
Check out this video viewed by over 22 million and see for yourself how people can be motivated by using the right words.
That’s OUR story and we’re stickin’ to it!
The CFE Media: Marketing to Engineers™ seminar in Chicago features industry experts presenting tips for successful integrated marketing campaigns and the latest trends relevant to the engineering community. During the 2015 educational sessions, industry experts discussed strategies and tactics for marketing to engineers effectively.
- Tapping Into the Engineers Brain: All consumers make decisions based on their emotional needs. Whether it’s a new purse or highly engineered machine, process or service, people are motivated to buy a brand promise or product when both the left and right sides of their brain “agree” on the decision. Unfortunately, we have become very skilled at meeting the needs required by the logic-based left side of our brains, but have ignored it’s very powerful emotion-based partner.
Interested in having Dane speak at your upcoming industrial manufacturing seminar or event? Contact him now.
The Arkansas Soybean Promotion Board invests checkoff dollars in education, research and promotion. We developed a series of television spots to tell the story of this $2 billion Arkansas industry. Most importantly, these spots demonstrate the importance that each Arkansan plays in this vital industry. Take a moment and watch our work below.