529 Marketing Success Story

How One State Drove Record 529 Growth

See how ComGroup helped one state’s 529 Plan achieve 13.2% year-over-year account growth, generate 1,339 digitally attributed new accounts, and deliver the highest single-month enrollment in program history.

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At a Glance
13.2%
Year-over-Year Growth Total accounts opened increased compared to the prior fiscal year.
1,339
Attributed Conversions New accounts tracked directly to digital advertising efforts.
40%+
Digital Attribution Rate More than 40% of all new accounts traced directly to digital tactics.
#1
Record-Breaking Month Highest number of accounts opened in a single month in program history.
What the campaign delivered
Integrated paid, earned, and shared media
Statewide reach across all 75 counties
Clear digital attribution and measurable ROI
Messaging built for families and contributors
Inside the Download

What You’ll Learn From This State's 529 Case Study

This state's 529 campaign was built to do two things at once: increase awareness statewide and drive measurable enrollment growth.

The downloadable case study walks through how ComGroup used integrated media, audience research, and conversion-focused messaging to connect with families, grandparents, and supporters at the moments that mattered most.

It is a strong proof point for state treasurers, administrators, and public-sector leaders looking for a partner that can bring strategy, creative, paid media, and accountability together.

1
How was the campaign structured? See the paid, earned, and shared media strategy that supported statewide reach and stronger conversion paths.
2
What channels drove measurable action? Review the role of digital advertising, organic social, and media relations in building awareness and generating accounts.
3
How could this translate to another state? Use this success story as a model for what an integrated 529 awareness campaign could look like in your market.
Preview of Report Content
Executive Summary
FY25 Media Strategy
Performance Results
Channel Performance Breakdown
Campaign Performance Results
Conclusion
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Ready to Grow
Your State’s 529
Program?

Download the case study, send us a message, or book time directly with our team. We can help you build an integrated campaign designed to increase awareness and drive measurable account growth.

Email info@comgroup.com
Case Study Download this state's 529 success story
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